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Author
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Topic: August Moon "Drive In"
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Barry Floyd
Phenomenal Film Handler
Posts: 1079
From: Lebanon, Tennessee, USA
Registered: Mar 2000
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posted 06-28-2018 07:25 PM
As the guy who owns the closest "REAL" drive-in to Nashville, we've been following this very closely. With that being said... they haven't broken ground yet. It ain't happening this year from what we can see. My wife and I end up at Nashville's Restaurant Depot every weekend buying more food for the drive-in, which is literally right across the street from where they propose to build this thing.
What they are building is NOT a drive-in... not even close. It's more of a themed restaurant on the lines of Planet Hollywood, Hard Rock Cafe, Rain Forest Cafe', etc... but it's "Drive-In Theater" themed. It's such a novel concept that Disney built one just like it about 20 years ago (Sci-Fi Dine In Drive-In) in the Hollywood Studios theme park.
Their information on their website shows they'll have 40 "classic cars" parked inside their enclosed dome, and various other seating areas ("Tree House Seating") scattered around inside the dome. They'll do the dinner and movie concept like Studio Movie Grill and others, just drive-in themed. They said they'll show first run features, but also have retro programming as well.
The area in which they propose to build it is a heavy industrial area about 3 blocks away from the Tennessee Titans stadium. I can't see how using such valuable land to build something like this makes any financial sense. Last I saw, they had an estimate cost of approximately $10 million to build it. If they really want to go into the drive-in business, they could buy mine for half that!
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 07-07-2018 09:36 PM
Wow...pretty impressive if they can actually get it off the ground. Nice thing about the concept is that it can be run during the day, although I have seen those blowup bubble buildings and at least the ones I have seen, they are made of some kind of translucent material which may let enough daylight thru to thwart daytime operation. Also, there would be the issue of traffic noise and depending on the proximity to the stadium, crowd noise could also be a factor. At the stadium on campus at NDU, we could be a half mile away from the stadium and still hear the roar of the crown during touchdowns.
Still, if they could actually get this off the ground and viable, it could become a real tourist attraction, much like Rock and Roll McDonald's in Chicago (although much to my disappointment, on my trip there last month, I was shocked to find it demolished).
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Tony Bandiera Jr
Film God
Posts: 3067
From: Moreland Idaho
Registered: Apr 2004
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posted 07-09-2018 04:14 PM
Jack, the ONLY advantages I can see for this concept are:
- Weather is not a factor
- Time of day won't matter
Other than those two things, with the VERY limited capacity you point out (and I don't think the "tree swings" and other cutesy idears will add that much more), I agree the concept is way too top heavy to succeed. The fact that, close to eight months into the year they said they'd open, the groundbreaking hasn't even happened yet, speaks volumes.
Nice concept, maybe back in the 60's, 70's or 80's when media was different, it would have worked.
But with today's "moviegoers" being perfectly happy to watch streaming movies on a smartphone, no way it will ever be profitable.
Now, if you built a location with hundreds of private "rooms" with a massively huge 4g capability, so one can "watch" a movie on the phone in privacy, you might have a winner.
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