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This topic comprises 4 pages: 1 2 3 4
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Author
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Topic: Pepsi Policy Trailers
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Evans A Criswell
Phenomenal Film Handler
Posts: 1579
From: Huntsville, AL, USA
Registered: Mar 2000
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posted 03-28-2001 04:14 PM
Speaking of Pepsi policy trailers, I sure hope Regal doesn't keep that horrible one they currently use for much longer (the one with the little girl with the man voice). Since last June when they introduced it, I have endured it 25 times now, and would applaud if it jammed and melted while being projected. I wouldn't even deduct any points for it in my presentation quality evaluation (and might even add one or two).Most of my friends say they're tired of it. In nearly every showing I attend, some members of the audience have seen it multiple times and some say negative things about it. Even some theatre staff members I've talked to despise it. It was cute, but it is the kind of thing that gets old really quickly. Evans A Criswell
Huntsville/Decatur, AL Movie Theatre Information Site
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Christopher K. Williams
Film Handler
Posts: 26
From: Redmond, WA, USA
Registered: Apr 2000
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posted 03-28-2001 10:09 PM
Yes, everybody at our theater hates that "Pepsi Girl" trailer as well. In fact, my manager said that it was a big complaint of all the general managers at one of their last meetings. We also get several comment cards every now and then with negative comments regarding the trailer.Apparently, we are getting a new trailer by summer. In the meantime, I like to laugh at some of the absurdities of the trailer itself (pointed out to me by my friend and fellow projectionist, Brian Frost), beyond the obvious ones.
For example, everybody is "drinking" from and passing around empty Regal cups; one cowboy is eating popcorn with his work gloves on; and then there's our favorite, the really bad extra cowering in the corner behind the Pepsi Girl (he's dressed in black and appears during the bar scene). Gotta love it!
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Steven Pickles
Film Handler
Posts: 81
From: Gainesville, FL, USA
Registered: Mar 2001
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posted 03-29-2001 11:21 AM
Just a bit of an update on the Pepsi Girl policy for Regal. It has come to my attention that the trailer has also brought Regal into a minor legal dispute. Not only is the trailer annoying as sin, it has upset the wrong people. This is because in the trailer the only person to get shot by the water pistol happens to be an African American. I've seen the trailer a million times and I would've never thought about that but hey, I guess some people have the time to worry about such things. I believe all Regal theatres will be returning to the older Roller Coaster Pepsi trailers relatively soon.. probably as soon as Regal can get new copies of the trailer.-- Steven
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Evans A Criswell
Phenomenal Film Handler
Posts: 1579
From: Huntsville, AL, USA
Registered: Mar 2000
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posted 03-29-2001 10:37 PM
I'd already read about the discontinuance of that "Pepsi Girl With the Man Voice" Regal policy trailer thanks to Chris Duvall's post earlier in the day. I went into the Regal River Oaks Cinema 8 in Decatur for my 50th visit there to buy a ticket for "Heartbreakers" (see movie review forum) and a guy that works there (who must know who I am) walked up to me and said, "Well, I have some good news for you." I was hoping for "Regal is going to install adjustable screen masking in the Huntsville theatres" but got the "No more Pepsi Girl" news. I was told that the theatre got comment cards with negative reactions from people who were tired of it, and people were actually picketing at one theatre because of that thing.  (Has anyone heard anything about that or can verify it?) Sure, I despised the thing and would loved to see it jam and melt but picketing over it? I noticed during the day today that Regal's WWW site was offline for a good part of the afternoon and a few minutes ago, it is back without that policy trailer. It says "Stay tuned... Regal's new policy trailer coming soon". I always wondered who would want to view that thing. I can handle anything -- Hanson, Spice Girls, Temple City Kazoo Orchestra -- anything but Pepsi Girl With Man Voice.  Thanks, Regal! You've made a wise decision in getting rid of that thing. I just wonder who made the decision to keep it so long. It's just the kind of thing that could be kept for a month or two. Another flaw in it was the printed words "Feature Presentation" at the end, although most theares invariably included an extra trailer at the end of it. That would be best left off. Evans A Criswell
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