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This topic comprises 2 pages: 1 2
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Author
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Topic: Online Ticket sales
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Phil Connolly
Film Handler
Posts: 80
From: Derby, England
Registered: May 2000
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posted 07-30-2001 06:33 AM
Do any of you use e-commerce solutions for the on-line sale of tickets?The reason I ask is that I’ve just been taken on with a small software company, who specialise in the design of relational database driven products. I’ve been given the task of coming up with some product ideas that combine database and Internet technology. I know there are many off the shelf e-commerce solutions but I don’t think there are any that cater specifically for cinemas, theatres and concert halls. If we could produce an easy use e-commerce product with page templates specifically designed to cater for Show times etc, allow your customers to book specific seats in allocated seating shows, even make recommendations to move the print to a larger auditorium if a show looks to be selling out - Is this a product that would interest any of the owner / operators out there? At the moment I’m just bouncing ideas around, are there any features on an e-commerce package you’d like to see? Naturally all web servers should be kept topped up with Film-Guard to ensure hassle-free transactions Phil
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Jerry Chase
Phenomenal Film Handler
Posts: 1068
From: Margate, FL, USA
Registered: Nov 2000
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posted 07-30-2001 11:04 AM
Internet ticketing for motion pictures does not make sense at this time. The distributors do not allow any upcharge to cover the cost of the web site and cost of updates, etc. That means the theatre owner gets stuck with added costs and only a minimal added revenue stream, if any.I find it interesting that theatre owners who never offered telephone advance ticket sales suddenly think internet ticketing is a big deal. The same mis-application of technology has been happening for years. "Radio" Flyer sleds, flying automobiles, jet powered trains, steam powered airships, the list goes on. The major circuits banded together to develop a type of internet movie ticketing a while back. To the best of my knowledge, the project is still in the red. Internet ticketing might make some sense for concerts and plays though. In these cases you can add an upcharge to at least partly cover the costs. Motion pictures are a special case, where distributors can totally screw over any innovative ideas because of their strong monopoly on a limited product and head-in-the-sand attitude towards any change that might cost a dime to make a dollar.
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Jerry Chase
Phenomenal Film Handler
Posts: 1068
From: Margate, FL, USA
Registered: Nov 2000
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posted 08-04-2001 12:30 PM
It was my impression that Phil wanted to develop a stand-alone system for internet ticketing that would be under the control of an individual theatre. Theatres cannot legally unilateraly partake in any additional revenue stream based on ticket sales; all income must be shared by the distributor. I suspect that distributors look long and hard at relationships between internet ticketing companies and circuits. If they don't, they are a lot more charitable than I've found in the past. I'd hate to be a company with an under-the-table kickback to theatres for internet ticketing sales.The cost of internet ticketing has to be carried by someone, and the instances cited put that burden directly on the consumer (with a small amount paid by advertising), thus becoming self-defeating when the consumer realizes that going to the box office will reduce their ticket price. The only time internet ticketing then becomes truly popular is during times of peak sales, when people want to avoid long lines. I suppose an argument could be made that internet ticketing reduces the number of cashiers needed at peak times, but it also introduces negatives as well, such as internet customers showing up late and being dissatisfied with seating, no-shows, etc.. We all know that customers are warned that tickets are non-refundable, yada yada, but all this does is egg-on the a--hole contingent. Another factor Phil doesn't take into account is that most seating in the U.S. is on a general seating basis and not reserved seat. On-line ticketing has merits, but it isn't a good fit for the U.S. market. Any popularity is primarily because of novelty and line-avoidance. Those aren't great reasons to show a banker on a business plan.
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Brian Hogan
Expert Film Handler
Posts: 119
From: Charlotte, North Carolina, USA
Registered: Jul 2001
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posted 08-05-2001 08:57 PM
AMC uses movietickets.com and in my market, the service charge is $0.50 per ticket, unless you are enrolled in the Movie Watcher program... in that case the service charge is waved. MT.com recently anounced an agreement with AOL/Moviefone that gives users of MT.com access to more than 8,000 screens in north america. This number is about 80% of the screens that offer internet ticketing.In addition to these agreements, AMC will soon begin market testing of print-at-home ticketing. On top of all of this, close to 2% of all tickets purchased this fiscal year at AMC have been obtained via the internet. If only ordering pizza was this easy...
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David Stambaugh
Film God
Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002
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posted 12-30-2002 04:04 PM
Some questions about Internet ticketing, particularly Fandango.com
How much lag time is there between the real-time instantaneous ticket sales data for a given show, and the data that Fandango works from? In other words, when a ticket is sold at the box office, how long does it take for Fandango's database to reflect that change? Suppose there are only a few unsold seats left, with tickets still being sold and a complete sellout expected. At what point does Fandango consider the show "sold out"? Seems like when a show is routinely selling out, like Two Towers, you could have a situation where it takes 5 minutes for someone to complete a Fandango transaction for a block of tickets, and meanwhile, sales from the box office exhaust all the remaining seats, before the online customer completes their transaction. Has anyone run into problems with not being able to honor Fandango-ordered tickets due to this?
(Fandango's service charge is 75 cents/ticket for theaters here, which seems reasonable. A couple of acquaintances used Fandango to buy tickets for Two Towers and they said it worked out fine even though the shows were sold out by the time they got to the theater to get in line. Had they not used Fandango, they would not have gotten into the desired show.)
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