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This topic comprises 2 pages: 1 2
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Topic: How full do you sell your theatres?
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Andy Muirhead
Master Film Handler
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Posts: 323
From: Galashiels, Scotland
Registered: Dec 2000
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posted 09-02-2001 06:49 PM
We have a stop limit, usually 10 percent of capacity. Once that limit is reached, the box office then have to phone up to a senior member of staff and notify them. We don't want to have to split up familys, our groups of friends, into single seats. Once we know the situation, we become actively involved in going into the screen and 'creating' spaces for them. We don't actually have allocated seating - you sit where you want - so its relatively easy to create spaces by moving people. We rarely totally sell out a show. our No1 has 356 seats, we consider it a sell out at just over 310, maybe 320. There's seats in there nobody should pay for, like front row hard left, hard right etc.
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Aldo Baez
Master Film Handler
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Posts: 266
From: USA
Registered: Mar 2001
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posted 09-03-2001 03:01 AM
Wow, we don't give refunds if people don't like their seats. Only exchanges. We have signs everywhere to come early for big movies, on the phone, paper, box office, we also inform them that the seating will be seperate and towards the front before they buy their tickets. No refunds are ever given. Sometimes some customers get so bad that we have to call the police, but most people realize that we aren't going to let them have their way, and if they want good seats, they come early, it's not our fault you decide to come 10 minutes after the movie starts on the opening weekend of Pearl Harbor, you sit in the very front seperately thank you very much. And no, buying your tickets yesterday does not mean you can come 10 minutes after showtime and still have a good seat.
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Wes Hughes
Expert Film Handler
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Posts: 175
From: Raleigh, NC, USA
Registered: Aug 2001
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posted 09-04-2001 03:46 PM
I only have 5 BIG screens, so this is only sometimes (not much this year!) a problem. Every customer is informed when there are about 50-75 seats left that seating is limited and NO REFUNDS will be given for people that have to split up, sit in the front, etc. DON'T GIVE PEOPLE REFUNDS IF THEY WERE WARNED OF A LOW SEAT STATUS ! That just causes people to think they will get their ass kissed everywhere. Also, if we have a big feature, like Pearl Harbor or Planet of the Apes, I will force seat people. If they don't comply they are excused with refunds. Sometimes, if I am in an adventurous mood, I will tell people who were refused admission (due to 0 seats) that they can wait for about 10 minutes to see if any seats "open up". If I see an unoccupied seats I will approach empty seats and ask the neighboring people if anyone is sitting there...if not, SOLD to the people waiting outside. If someone comes later than 10 minutes on a big film, even with a legitimate ticket, they are welcome to get a ticket to a later film, get a PASS, or maybe come to the theatre on time next trip. Every theatre will have to handle this differently though. I am not bound by big corporate customer service bullcrap like a lot of people are. We WANT bad customers to go to the other theatres, and send them off there often. Our customers know this and expect this when they come to our theatres. I only have 5 screens though. I cannot imagine even attempting to worry about selling to 0 if I had 10 or more screens to worry about.
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