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NATO is sponsoring a Victims' Benefit Day at the Movies on Tuesday, Sept. 25. Participation is open to all theatres (including non-NATO members). A press release has been prepared (shown below) which may be released after 1:00 p.m. (PST) today. NATO is contacting distribution to ask them to waive film rental for that day. So far the response has been positive. Participating theatres should contact NATO so that they can be listed on the Web site.

Press Release:

The members of America's movie theatre industry, like all Americans, were deeply saddened by the tragic events of September 11, 2001. We wish to express our heartfelt sympathy to all those whose lives were so painfully altered by last week's terrible events in New York City, Washington, D.C. and Pennsylvania. We also recognize and commend the heroic efforts of the individuals and organizations who have worked so tirelessly in the rescue and relief operations.

We want to help the cause. Tuesday, September 25th, 2001 will be "Victims' Benefit Day at the Movies." On that day, 100% of ticket and concession sales at participating movie theatres will be donated to the American Red Cross Disaster Relief Fund and the September 11th Fund of the United Way.

A list of participating theatre companies will be available on the National Association of Theatre Owners (NATO) website (natoonline.org).

For further information about the benefit contact {insert local theatre name} or the National Association of Theatre Owners.

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