Last Tuesday we sold 80 cups.
80 x $2.00 = $160.00
cost = approx $20.00
profit from Tuesday $120.00

We spent a month giving away coffee's while we
a - trained/perfected
b - made the customers aware that espresso's were available.
The training is the key. Making a consistantly good coffee is paramount.

This simple excercise cost us bugger all, but the benefits are ongoing.

Don't underestimate the selling power (and profit) of espresso.

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The best solution would be to have a single serving brewer, similar to a vending machine set-up (or like they have in some gas station stores) which is consistant and always fresh, but still quick enough to handle large volume.

We originally had filter coffee, but was too hard to judge demand.

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Soda taste can vary wildly! How well a machine is set up can affect it, what serving vessel is used can affect it too. Soft drinks in cans (any of them) never takes like it does in bottles or out of a fountain. How often or well a soda tower is cleaned can also have a HUGE affect on soda taste.

Heck even the "bottling companies" don't get their mixes right from batch to batch. Furthermore, you can tell the difference from region to region.

Steve

Also, idiots changing out the BIBs can destroy the taste. There's nothing worse than some brain dead concessionist hooking up Diet Coke into the regular Coke lines and pumping that foul "beverage" syrup through it. It takes a long time for that rancid taste to work it's way out of the lines, and Dr. Pepper and especially Root Beer really do a number on the lines.

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