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Topic: need advise or suggestions on how to compete
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Jeff Akin
Film Handler
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Posts: 48
From: Salem, OR, USA
Registered: Mar 2002
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posted 06-30-2002 02:16 PM
What you do is have a friend get a job there. Make sure they will be able to work in the booth. Then, have them scratch up their lenses really bad and sabotage all their sound equipment.Then no one will want to go to that drive-in. Ok, maybe not the best idea. Push that AC like mad! Everyone loves going to the movies in the summer just for the AC.
------------------ ----------- 2 Time ICWF Champion 2 Time ICWF Hardcore Champion
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David Favel
Jedi Master Film Handler
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Posts: 764
From: Ashburton, New Zealand
Registered: Feb 2002
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posted 06-30-2002 04:47 PM
To compete, or not to compete. That is the question.Ask yourself if you want to compete head on with similar products & push the whole inside comfort idea. Or do you want to screen a more art house movie as competition? Then again the idea of scratching their lenses ......
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Ken Layton
Phenomenal Film Handler
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Posts: 1452
From: Olympia, Wash. USA
Registered: Sep 1999
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posted 06-30-2002 05:15 PM
People go to the drive-in because they like the drive-in experience---sitting out in lawn chairs, low prices, a wide variety of hot freshly cooked food, etc.---plus you get to see a double feature and you can smoke, talk during the movie, and bring the baby! With fewer drive-ins in operation than years ago, you should be proud of a community that supports the drive-in theater. Chill out, drop the late showings at your theater and go take in a drive-in movie! ![](http://www.film-tech.com/ubb/wink.gif) Ken Layton projectionist Skyline Drive-in Theater Shelton, Washington P.s. We were beyond sold out last night---way above capacity. We had to turn away over 100 cars last night because we had no room for them!
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Barry Floyd
Phenomenal Film Handler
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Posts: 1079
From: Lebanon, Tennessee, USA
Registered: Mar 2000
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posted 07-01-2002 03:30 PM
Ken can probably attest to this as much as anyone else, but drive-in patrons and indoor patrons are two totally different breeds of people. Drive-in patrons in general couldn't care less about air conditioning or multi-channel surround sound and THX certified auditoriums. Drive-In patrons are there for more of the social aspect of the evening, usually lured by ability to get MORE out of their entertainment dollar than just a two hour movie. Being in South Dakota, your drive-in operator probably has a relatively "short" operating season due to the climate of the region. If your indoor operation and the drive-in can "co-exist" in the same market, more power to both of you!! Just remember your drive-in competitor during the busy holiday season. While your theatre is over-run by families trying to catch the next Harry Potter or Lord of the Rings, that drive-in on the other side of town will be dark, under a foot of snow... with no paying customers at all for several months. ------------------ Barry Floyd Floyd Entertainment Group Lebanon, Tennessee
Stardust Drive-In Theatre Watertown, Tennessee
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