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Author
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Topic: Errors in newspaper ads
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David Favel
Jedi Master Film Handler
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Posts: 764
From: Ashburton, New Zealand
Registered: Feb 2002
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posted 07-03-2002 05:02 PM
Basically here if the ad ain't correct, we don't pay.It is the responsibility of the paper to send the person paying (or the interested party) a proof. If the proof is incorrect & I don't correct it then it is my fault. The papers should have all the information to place a correct ad. If they make a mistake, don't pay for it. We had 1 month where half our ads were wrong. I pointed out to the owner that he was losing $$$ per month. This made him get off his butt & bust some caps in the setting department.
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Jack Ondracek
Film God
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Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002
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posted 01-25-2003 03:07 PM
We have provided our ads to the local paper in a "camera ready" form of one kind or another since laser printers became widely available.
Our local paper was (still is) much like the ones many of you are describing... curiously unable to effectively do their jobs on a long-term basis... that being the process of getting an ad from the client, through sales, composition, and the other departments involved... sometimes represented by different unions, each unwilling to account to the other. The net effect being that we lose our advertising during the busiest days of our week, and the paper absolves itself by crediting back the cost of the ad (big deal).
After years of dealing with finding our ad in different sections of the paper from our competitors (once we were in the obits!), occasionally upside down (back when they waxed them in)... sometimes just not updated, I took everything away from them except the process of inserting the ad I provide.
The paper still screws up now and then, though technology has helped lessen these occasions dramatically.
We still do up our ad in our office, like we have for years... except now we convert the final copy to a pdf file and email it to their composition department. They just take the attachment & insert it on the page. So far, this seems to be the best procedure between client and newspaper. We enhance the "delivery accountability" aspect by emailing the ad to an alias off our web site, which forwards copies of the ad to our manager(s), our newspaper account exec, the composition department and me. There have been no cases of "gee, I didn't get it" thus far!
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