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Topic: Attendance
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Richard C. Wolfe
Master Film Handler
Posts: 250
From: Northampton, PA, USA
Registered: Apr 2000
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posted 08-06-2002 11:38 PM
I think that 29% seems way too high for a national average. However, it seems to me that the only reason for that high figure is because the theatres are so small. I know that at my single screen moveover run house we average 19% because we have 570 seats which is far more then most auditoriums in mega-plexes today. In my area 250 seats is a good size house at most of the plexes. Many have rooms with as little as 85 seats. It is certainly easier to hit that average in small auditoriums then in the larger ones. But we are talking about national averages here, so I think it's fairly safe to say the average seating capacity is around 200. Most first runs do 80% of there business on the weekends. A good opening for a new picture on a national basis would be $25,000,000 for the three day weekend. I'm not talking blockbusters here, just good solid pictures. We can forget those that open with 60 to 100 million as there are only a few of them. Taking that $25,000,000 figure on 3,000 screens gives us $8,333 per screen. Divide that by the three day weekend will give us $2,700 per day per screen. Divide that by an average ticket price of $6.00 gives us 462 admissions per day average. Considering 5 shows a day with 200 seats available per show would amount to 1000 seats availabe for the day.462 admissions into 1000 available seats gives an average of 46%. That appears high, but that is for the opening week of a good grossing picture. All the others will pull that down a great deal. Let's look at it thusly. On an good weekend the top ten films may gross $140,000,000 on about 25,000 screens with an average per screen gross of $5,600. Dividing that by the average ticket price of $6.00 gives us 933 admissions per screen. Divide that by 3 days gives us 311 admissions per day per the 1,000 seat average available for the day or 31%. Now when you add in all the art houses, and sumruns the average will be brought down some, to where the 29% figure looks realistic. But remember that we only used the weekend figures here when theatres do most of there business. The weekdays for the most part are dead, but still have the same number of seats and number of shows. Therefore, when the weekdays are figured in, which of course represents four out of seven days in a week, the average figure will come down quite a bit. Assumming that 80% of the weeks business is done on weekends, our full week when an average weekend is $140,000,000 would be $175,000,000. Dividing that by the 25,000 screens then gives us $7,000 per screen or 1,166 admissions per week divided by 7,000 available seats or 16.6% capacity. Once again when we figure in the art houses and subruns, many with much larger seating capacities the % will come down even more.I'd like to see where they come up with that 29% figure as a national average.
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