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This topic comprises 2 pages: 1 2
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Topic: NO Outside Food & Beverage!
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Barry Floyd
Phenomenal Film Handler
Posts: 1079
From: Lebanon, Tennessee, USA
Registered: Mar 2000
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posted 01-23-2003 09:59 AM
This is a great topic, and was covered very well last year at the United Drive-In Theatre Owner's Association Conference in Kissimee, Florida. (By the way... this years drive-in owner's conference starts on Monday the 3rd of February,2003 at the same place!)
Anyway... everyone knows that drive-ins probably have the worst time with this than any type of theatre setting, because people can hide so much stuff in their car. At last years conference, one of the drive-in owners told us all about his new "Outside Food & Beverage Permit" he has implemented at his theatre in Baltimore, Maryland. He said, many nights he was at his theatre picking up trash from McDonalds, Pizza Hut, Burger King, etc.... when he realized each item of trash he picked up was money he didn't earn in the concessions stand. He now bans outside food and beverages, but gives his patrons an option. If they want to bring in their pizza from Pizza Hut or whatever.. they can, but they must first purchase an "Outside Food and Beverage Permit" as they enter the theatre. It's a charge of like $4.00 - $5.00, (which is minimal to the amount they might have spent on concessions), and the permit card is placed on the dashboard of the car when your parked. If the patrons refuse to purchase the permit, they can either dispose of their food items in the trash cans at the gates, or may leave the theatre all-together. If they blantantly lie about not having any food in the car, and are later found with it without purchasing an "Outside Food & Beverage Permit".. the entire carload of patrons are ejected from the theatre grounds with no refunds given.
It may sound kind of extreme... but answer this.... "How many other venues where you are required to purchase a ticket for your admission can you bring in your own food?"
Indoor theatre...NO Professional Sporting Events... NO (Although NASCAR has been an exception to this for awhile) Live Theatre... NO College Sporting Events.. NOT usually....
So, if the vast majority of "PAID ADMISSION" type venues have a posted ban on outside food and beverages.. why do drive-in patrons think they are the exception to the rule?
Our new theatre, the Stardust Drive-In Theatre will more than likely implement such a policy as well... probably from day one! We're not building the drive-in our parents went to years ago. No "car load pricing", no "one-hole'r" restrooms, no "over-run by teenagers" make-out spot, no "druggies" on the back row, etc.
If the patrons (indoor and outdoor alike) are "trained" from day one that "THIS" (whatever it may be) is the policy of this particular theatre, and will be strictly enforced, they will either learn to accept it, abide by our house rules, or may look elsewhere for their entertainment. For every unruly patron you eject or turn away, there's always another one or two who's willing to take their parking space. [ 01-23-2003, 01:55 PM: Message edited by: Barry Floyd ]
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Jack Ondracek
Film God
Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002
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posted 01-23-2003 04:35 PM
As usual, the democrats in here don't acknowledge that any other party exists!
Barry and Randy are correct in that there's been a huge debate over this subject within the drive-in community.
We go the "no tolerance" route at our indoor operation. However, we bow to tradition at the drive-in... something I realize frustrates the reformers out there, but is (as far as I know) much more prevalent within the industry, and I'm absolutely ok with it.
My opinion here: There are various elements that make the traditional drive-in experience... one of them being the ability to choose whether to bring in your own snacks or patronize the concession. Many of today's drive-ins are marginal operations that need concession income enough to force the issue. Ours is not one of them. Additionally, we find the problem not as large as others do, as our concession product is high in quality and is priced reasonably. On busy nights we have enough of a problem getting everyone through the place that we don't notice an effect from outside items.
On the other hand, we don't have McD's, Burger King, or Mr. Fish anywhere near us, so we can sympathize with those who do.
Our drive-in IS our daddy's drive-in, and as it applies to this issue, we're happy to operate within the framework of tradition.
What is clear though, is that this issue is very personal to many operators, both indoor and out, and the debate will probably never be completely settled.
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