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Author
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Topic: Books authored about the inside of the film industry
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Kamakshipalya Dhananjay
Expert Film Handler
Posts: 190
From: Bangalore, India
Registered: Aug 2002
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posted 07-29-2003 12:35 AM
Just came across this thoroughly researched material :
On the silver screen Hollywood movies that feature big-name stars do not necessarily attract big-time profits, according to a study conducted by S. Abraham Ravid, a Rutgers business professor at the Faculty of Management in Newark. Ravid's paper, "Information, Blockbusters and Stars: A Study of the Film Industry," forthcoming in the Journal of Business, sampled 200 films from the early 1990s to see if star power correlated to higher revenues and a higher return on investments. "Stars don't determine anything -- there's no evidence that they're good for movies in terms of revenue or return on investments," he said. "Stars aren't bad for you, you're not going to lose anything by having them in a film, but you're not going to gain anything either."
The study also found that a movie's success wasn't determined by the type of critical reviews it received. "The quality of the review did not matter," Ravid said. "A good review or a bad review did not affect the revenue or the return on investment." The number of reviews, however, did matter. The more reviews a movie generated -- whether positive or negative -- the better the movie fared.
One result that Ravid found surprising is that movies rated G proved more successful than movies with other ratings. "Although G movies only represent 2 percent to 3 percent of movies released annually, these movies that appeal to the entire family are usually very successful," he said.
[URL=www.fhk.eur.nl/evenementen/acei2002/ InvitedPapers/AbrahamRavid.pdf]Movie Accounting and related issues[/URL]
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