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Author
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Topic: 4-D Fantawild theaters
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Paul Salley
Expert Film Handler
Posts: 105
From: Liberal, Kansas
Registered: Jan 2001
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posted 10-10-2003 03:04 PM
http://www.buffalonews.com/editorial/20031010/1000987.asp
4-D theater strives to deliver just the right touch By LISA HAARLANDER News Business Reporter 10/10/2003
As the guillotine severed the man's head and blood spurted from his neck, audience members shrieked and wiped their faces. Welcome to the cutting edge of movie theaters: 4-D films.
In addition to a 3-D movie, the seats move and shake, wind blows through your hair, and audience members are squirted with water during bloody scenes. The movie theater, called Fantawild,opened this week in the Walden Galleria in Cheektowaga.Fantawild is showing two films: "Escape From Bane Mansion," an animated horror film, and "Deep Sea Adventure," an animated underwater adventure for children.
"The scariest part is where the bats come flying at you," said 12-year-old Dylan Kulcher, who watched a free showing of "Bane Mansion" on Thursday.
"I jumped when the hand came out of the book," said his father, Kelly.
The films run 10 to 15 minutes, and tickets are $7 for adults and $5 for children under 12. "The price might be a little steep," said Kelly Kulcher of Ancaster, Ont. "You're approaching the cost of a full-fledged film, but it was good."
Many customers looked inside the 35-seat theater, located in the Galleria's food court, but few were willing to buy tickets.
"It's going to take some time for people to hear about us," said Zbigniew Wiszynski, a New Jersey businessman who owns the theater with his partner, Benjamin Kami, the owner of a traditional five-screen theater in New Jersey. The theater is one of only four in the United States and 24 worldwide. Each theater costs about $1 million, Wiszynski said.
Although this is the first time a Fantawild theater has opened in a mall, the attraction gives mallgoers something to do in addition to shopping.
"When you look at where the industry is going today, the emphasis is on entertainment and restaurants in malls," said James L. Soos, manager of the Walden Galleria.
Fantawild is the first 4-D theater in the Buffalo Niagara area, but one opened several years ago in Canada. Ripley's Moving Theater on Clifton Hill in Niagara Falls, Ont., has been showing 4-D films since 1996 and gets more than 250,000 customers each year. The cost is $12.15 (U.S.) for adults and $7.23 for children under 12 for two films that last a total of about 10 minutes.
The theater is more of a ride than a movie house. Children must be at least 43 inches tall, and seat belts are mandatory.
"We have the same restrictions as a roller coaster," said Barbra Elbaum, marketing and group sales manager for the theater, which is across the street from Ripley's museum.
And in April, a 4-D theater is scheduled to open in Theater in the Mist on Prospect Drive in Niagara Falls, near the Hard Rock Cafe.
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