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Author
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Topic: Film Aroma-Tron ... a new product for Brad Miller?
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Joe Schmidt
Expert Film Handler
Posts: 172
From: Billings, Montana, USA
Registered: Apr 2001
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posted 12-31-2003 01:33 AM
One of the postings in the companion thread about prepopped popcorn mentions a spraycan product named Pop-A-Roma that the FDA ordered off the market years ago. If sprayed around in the back of the house, after a few minutes people would come rushing out to buy popcorn, not knowing what had hit them.
I'm no expert in the chemistry of fragrances, but am aware the science is in a highly developed state today. Nearly any fragrance imaginable can be analysed and replicated, as can flavorings, and perhaps Brad could get in touch with a fragrace company to help produce a product that could be safely sprayed in the air.
The next step would be to create an Aroma-Tron machine which would automatically spray the product in the auditoriums from time to time. It could be tied in with the automation systems.
This concept was inspired by Woody Allen's film "SLEEPER," in which a household robot was instructed to "Regulate The AromaTron" before the guests arrived.
And after he's got all this done, Brad might want to develop a Household Robot that can do everything associated with running a projection room, followed by Robots that could sell tickets and run the concession stand. This would relieve exhibitors from the annoying problem of not being able to get around the old minimum wage.
Allegedly, the formula for success in business is "Find A Need and Fill It!"
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Phil Hill
I love my cootie bug
![](http://www.film-tech.com/ubbmembers/371i.jpg)
Posts: 7595
From: Hollywood, CA USA
Registered: Mar 2000
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posted 12-31-2003 03:35 PM
While at Iwerks, I have designed and approved a "Smell-O-Vision" type of system and they have been installed in several special venue theatres.
It's a system that that "projects" various scents into the immediate area of a viewer synchronized to the screen action. Along with the special EFX of "rain", leg ticklers, etc, the scent gag works really well.
There are many problems associated with this type of show. For instance, the ability to quickly present a new scent while evacuating the last scent. Or making sure that the current scent is not too over-powering as to be obnoxious! And, I'm not talking about the YUK scents like barf, or doo-doo, etc…Hahhahahaa
As mentioned, I too, have enjoyed "Polyester" with the scratch-and-sniff cards of Odorama. Ummmm…I still have many of those cards...but not on my wall though...
>>> Phil
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