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This topic comprises 2 pages: 1 2
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Author
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Topic: "You Got Served" Causing Uproar--Why?
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Ryan Powers
Film Handler
Posts: 27
From: Charlotte, NC, USA
Registered: Nov 2001
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posted 02-05-2004 05:56 PM
Demand for "You Got Served" is causing problems at one local theater here in Charlotte, NC. It seems over the weekend when all shows were sold out a large group just stormed the auditoriums trying to get in. I can't figure this one out. This is no Star Wars, or Lord of the Rings. From the looks of this film, you couldn't pay me to see this. Anyway here is what was printed in the Charlotte news paper about the incident.
Theater regroups to show `Served' Concord Mills plans better control after Saturday's overflow TONYA JAMESON Pop Culture Writer http://www.charlotte.com/mld/charlotte/entertainment/columnists/tonya_jameson/7869347.htm?ERIGHTS=-2131116783223857197charlotte::ryepow@carolina.rr.com&KRD_RM=4smsoorkktnlstnkkkkkkkkkks|Ryan|Y
The sleeper hit "You Got Served" may have enjoyed a blockbuster opening last weekend, but it was a logistical nightmare for many parents and theater managers at AMC Concord Mills 24 and nationwide.
Theater officials plan to show the film in more auditoriums and review security plans this weekend to prevent the disturbances that shut down two auditoriums at AMC Concord on Saturday. Theaters nationwide were overwhelmed by demand for the movie.
"We're well coordinated to prevent any kind of recurrence of the problem that we had last weekend," said Rick King, spokesman for AMC Theaters.
More than 70 area law enforcement officers responded to disturbances at AMC Concord on Saturday after all the evening shows of "You Got Served" sold out by 7:30 p.m. Two people were charged with disorderly conduct, said Concord Police Capt. Walter Stofford. Police stunned one teen with a Taser.
Several parents complained Tuesday that more should have been done to prevent people without tickets from getting inside and that some police rough-handled the teens.
Nationwide, police in New York, Cleveland, Connecticut and California quelled disturbances at theaters showing the dance film. In certain incidents police used Tasers and bean bag guns to control patrons.
"You Got Served" grossed about $16 million last weekend, which was about twice what industry experts predicted.
"That was actually a surprise story of the weekend," King said.
"You Got Served" is the first teen movie since "Honey" came out in early December. It stars members of the boy group B2K.
"There was a ton of girls out there, that's why all the guys were out there," said Warren Chancellor of Charlotte, 15, who went with friends for a birthday party.
According to several patrons, small fights erupted and many teens without tickets snuck into the two auditoriums showing "You Got Served."
Linda Little of Concord took her two teenage daughters to see the film Saturday evening. She bought tickets for the 6:45 p.m. show, but once inside she couldn't find seats.
The Littles joined dozens of others waiting for a later show. By 9 p.m., the crowd had swelled to at least 500 people. Some had tickets, others waited to buy tickets to other movies and many teens just hung out. Concord police tried to disperse the loiterers.
"The crowd was probably one of the bigger crowds we've seen in quite some time," said Stofford.
Little got a ticket for the 10:15 p.m. show. When doors opened, there was a scramble to get in, she said.
"People started running and jumping over the seats," Little said. "It was so many kids sitting on the stairs you couldn't come up and down."
Some teens sat two or three to a seat. About 10 minutes into the movie, police evacuated the two auditoriums where "You Got Served" played.
Outside, a sea of blue lights and a helicopter greeted theatergoers. State troopers and officers from Concord and Charlotte-Mecklenburg patrolled the parking lot until it cleared.
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Pravin Ratnam
Jedi Master Film Handler
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Posts: 844
From: Atlanta, GA,USA
Registered: Sep 2002
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posted 02-05-2004 11:19 PM
I normally think of myself as being more aware than studios of which niche movies can outgross estimates. However, I was flabbergasted by the first week grosses for this movie. I had no clue there was so much demand for this movie. Having said that, multiplexes should be in a position to add shows and move movies if needed to avoid such problems. I am not excusing the horrible conduct by these morons who stormed the theaters, but after my experience with auditorium scheduling in recent weeks at AMCs, those guys are pretty bad at guessing which movie is going to sell out fast and are pretty slow to adjust. If all tickets were sold by 7:30, they should have had enough advance warning to put the movie in the biggest auditoriums. Maybe add even extra shows at the end of the night. Pay your employees extra. The extra revenue gained by the sold out shows could have been used to hire an extra security guy. Don't these security guys have other security buddies that could have been brought in at short notice to be near the entrance of the two auditoriums ? I hope they were smart enough not to have the two auditriums far apart. (OK , granted that's easy for me to say as I don't own a theater).
In any case, I hope the security guys were able to punish those morons who caused the disturbances. I liked the use of taser mentioned in the article. [ 02-06-2004, 01:42 AM: Message edited by: Pravin Ratnam ]
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Dave Williams
Wet nipple scene
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Posts: 1836
From: Salt Lake City, UT, USA
Registered: Jan 2000
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posted 02-06-2004 12:38 AM
I hate to say this, not bieng a racist or anything like that, but movies that portray urban anything tend to invite mass idiocy and violence. Movies like this play to the lowest common denomenator, and they all come a runnin for the door.
Yet movie studios KEEP MAKING THIS LAME CRAP that dumbs them down even more.
THEATERS need to be on the ball and be able to spot this crap, and NEVER book it, regardless of how much money it might make.
The bottom line, should not be money, but long term viability. Do you want your theater to have ANY notariety for gang mentality or violence because of its movie choices? How does that effect future business? Do you really want to have these people who will only cause increases in cost to your operating expenses to keep coming back?
If you want to attract a crowd that is NICE to not only your building and its contents, but the other people in the building as well, you have to carry movies that will not attract the type of people that one, DO NOT BUY CONCESSIONS at the same rate as others, and only trash your place in the mean time, and cause chaos and confusion leading to others who do support your business at the snack bar to come to the decision that it would be better elsewhere.
It is sad that the bottom line is so short that it cannot be seen one week from now. Theater owners have to do a better job at sticking it back to hollywood and demanding better product that does not entice people to riot.
Ciao
Dave
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Dave Williams
Wet nipple scene
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Posts: 1836
From: Salt Lake City, UT, USA
Registered: Jan 2000
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posted 02-06-2004 10:44 AM
quote: I will take a slight disagreement with the posts here. I run two "urban" theatres - this movie accounted for 80% of our gross at each location over the weekend. If not for these pictures, we would not be in business. That being said, when we have a movie like this coming up, the studios often pay for additional security over the weekend. It's a pain in the ass, yes, but it keeps us in business.
Mike, you hit the nail right on the head without even realizing it. You see, by your own statement, you run an "urban" theater. If not for these films you would be out of business. However, I will take you down a different path that should point more light on to the problem for you.
The real problem for a theater such as yours is not that this is the film that keeps you in business, but rather that because films like this keep getting made, your patrons only WANT to see films such as these, only dumbing them down ever further. If these films did not come to play, then it would not be an issue. eventually, even "urban" persons would go to see films that were not "blaxploitation" flicks such as these.
Why no one sees this is beyond me. I thought and had hoped that films like this were gone a decade or more ago, instead, here they are, dumbing down the intended patrons only to get them ready for the next big dumb down flick.
Mike, even if the studio footed some extra security money for a theater that only plays to patrons that want this type of movie, they aren't going to pay for any at any other type of theater in a mainstream area. This not only puts exhibitors at a risk, but has probably by this film alone cost taxpayers around the country millions of dollars in police responses. Is this fair for hollywood to make the taxpayers to foot thier bill at the box office and at the paycheck, even if they will never go see it?
It is sad to think that any theater needs a film like this to survive. It is a statement that our society is in serious need of repair. Our Urban areas have become breeding grounds for fear, hatred, and violence. They have been ignored by mainstream america, and they only get pushed into a corner even further. The answer is not to endorse films like this, or gangsta rap, or the like. The answer is to get these people educated, get them voting, get them responsible.
If 90 percent of the exhibitors did not book these kinds of films, they would never get made. They have the power, but are fearful that the studios will blackball them into taking the films for fear that they wont get other ones.
The exhibitors have the power. They need to stay banded together and fight this crap.
So, Mike, I am sorry if killing movies like this would kill your theater. It is always a sad loss when any movie theater loses. but it is movies like this that put a theater like yours into a position where it must have it to survive. It is a circle of hell that is hard to break from.
Ciao
Dave
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Brad Allen
Jedi Master Film Handler
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Posts: 688
From: Evansville, IN, USA
Registered: May 2000
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posted 02-06-2004 01:01 PM
(I will take a slight disagreement with the posts here. I run two "urban" theatres - this movie accounted for 80% of our gross at each location over the weekend. If not for these pictures, we would not be in business. That being said, when we have a movie like this coming up, the studios often pay for additional security over the weekend. It's a pain in the ass, yes, but it keeps us in business)
And to add to what Dave W said, movies like "Served" has caused the "good" paying customers to be ran off from your theatre. They don't want to tolerate that sort of nonsense, and they remember they had a problem at your theatre last visit, so they don't return when your showing more mainstream films. A local theatre here just closed, because the owner "thought" he had to cater to the kids to survive. The place was usually a zoo, and over the years, he had alienated all the good paying adults. Now he's paying the price.
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