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Author
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Topic: Showtimes at :05, :25, :55
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Eric Hooper
Jedi Master Film Handler
Posts: 532
From: Fort Worth, TX, USA
Registered: May 2003
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posted 03-14-2004 11:04 AM
Why?
Ok, now I can understand the mega 20-plex needing to stagger showtimes throughout the 7 o'clock hour between 20 theatres.
But why would a SINGLE SCREEN or even a TWIN have rediculous showtimes of 12:35, 3:05, 5:25, 7:55, 10:25?
Why? Why? Why?
Are these showtimes supposed to be subconciously easier to remember? What's the reasoning behind this? I don't get it.
Most of the Regal/UA and other independent single screens here in the Bay Area do showtimes on the hour or :15 or :30. (i.e. 12:30, 3:45, 7:00, 10:15 or 1:30, 4:15, 7:00, 9:45.) This makes SO MUCH more sense to me.
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Jim Bedford
Jedi Master Film Handler
Posts: 597
From: Telluride, CO, USA (733 mi. WNW of Rockwall, TX but it seems much, much longer)
Registered: Jun 99
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posted 03-14-2004 11:57 AM
Whether it's the time a train leaves or a film starts, management is always looking for a better way to alert or tell their customers what time things happen. Perhaps it's the same logic that has subdivisions putting up 16 or 21 MPH speed limits, to catch attention of unaware folks. Since many people work to arrive where they're going at the hour or half-hour, the five minute start after the hour or half-hour gives a small grace period.
But when you deal with people, you gotta be human, and humans often have no clue. The truth is that almost nothing matters when it comes to showtimes, so to me, the best policy is to add the film run time to the trailer run time, figure in cleanup, house loadin and out, and set the times based on those factors (as long as it doesn't conflict with the same in another auditorium.)
Trying to second guess your audience just doesn't make sense unless it's July 4, the Super Bowl, or some local special event that competes with your shows. And even then it often won't make much of a difference.
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Carl Martin
Phenomenal Film Handler
Posts: 1424
From: Oakland, CA, USA
Registered: Feb 2002
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posted 03-14-2004 05:40 PM
i've noticed that our showtimes are almost always :00, :10, :15:, :20, :30, :40, :45, or :50, hardly ever :05, :25, :35, or :55. as far as i know it's not a policy. maybe they just seem awkward, being too close to a full or half hour. it makes 0 diff to me, as long as there aren't 2 starting at the same time. with 3 screens, that's easy.
carl
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