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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Regal Entertainment is posed to enter Hawaii market
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-28-2004 06:43 PM
Considering the nature of our current political administration, I strongly doubt anyone in the federal government would raise a fuss if a single company owned all the movie theaters in Hawaii.
One company controlling all Hawaii cinemas could be potentially bad for Hawaii movie-goers however. A complacent theater circuit in a market with no competition could let a lot of things slide in terms of show quality and customer service --all just to save a buck and improve those margins for "investors." And you could expect some price increases too. This could happen, at least unless Regal understands such moves could drive a lot more customers to just watching DVDs at home.
As to the name change, it will cost Regal a good amount of money to change all the theater signage, uniforms, marquees, interior decoration, etc. from Signature Theaters identity to Regal. On top of that, customers would expect something "new" and "better" with the name change. So, I would bet Regal may just leave the theater names as they currently exist. Cost is the only reason why they haven't changed out all that United Artists and Edwards theater identity to Regal.
I'm wondering what it cost Sony to change all those Loews locations to "Sony Theaters" only to have to change them back to "Loews" again. Funny.
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