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Author
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Topic: Madstone Theaters Going out of Business?
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Ky Boyd
Hey I'm #23
![](http://www.film-tech.com/ubbmembers/23.jpg)
Posts: 314
From: Santa Rosa, CA, USA
Registered: Jun 99
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posted 05-24-2004 03:04 AM
Steve, FWIW, I didn't think you were vague at all in your original post in this thread. I knew exactly who you were talking about, but then I'm an arthouse guy.
As for Madstone's San Diego location, it regularly gets its ass kicked by Landmark's Hillcrest both in bookings and $. This weekend Hillcrest pulled down over $30,000 at the box with SuperSize Me, Coffee & Cigs, Valentin, I'm Not Scared, Young Adam, and Robot Stories. Meanwhile Madstone pulled in just over $23,000 with Shrek, Troy, Van Helsing, Kill Bill v2, something called En La Puta Vita, and Madstone's previously mentioned own film Rhinoceros Eyes, which pulled in a whopping $650 in its first weekend. That don't pay the rent and since when are Shrek, Troy, and Van Helsing art films anyway? Landmark has real arthouse bookings. Madstone is just playing anything they can get their hands on and Landmarks leftovers. That ain't an arthouse. (I love Rentrak! Nothing like facts at a click of the mouse!)
But then going up against the largest and most successful arthouse operator in the country isn't the greatest business plan. Madstone does decently in markets where they don't compete head to head with Landmark and they actually have decent arthouse bookings in those markets. But why are they in Denver, San Diego, Atlanta, and soon to open in Baltimore? All are Landmark markets. It makes no sense whatsoever. If I were in Madstone's shoes, I'd concede those markets to Landmark and focus on the markets where they actually do well. But what do I know, I just run a single arthouse that makes money.
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