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Author
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Topic: Trend, change or anomaly
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Jim Bedford
Jedi Master Film Handler
Posts: 597
From: Telluride, CO, USA (733 mi. WNW of Rockwall, TX but it seems much, much longer)
Registered: Jun 99
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posted 06-27-2004 12:47 PM
What's going on with the content of theatrical films? Are things really changing in the marketplace? Films like "SuperSize Me" (shot on video for spare change) that used to be relegated to a late evening slot on PBS are not only getting theatrical release, but SSM has pulled in over $8.5M to date.
Open now and doing well, or soon to open, are a number of political titles that would NEVER have been at the local multiplex before "Bowling for Columbine." "Control Room," "The Hunting of the President," "What the #$*! Do We Know?, "The Corporation," "The 25th Hour," "Bush's Brain," and of course, the 800 pound gorilla (no, not Michael Moore) "Fahrenheit 9/11," are playing next to "Shrek 2" and "Harry Potter." The right has "America's Heart and Soul," "Michael Moore Hates America, " "The Big Dance," and other titles in the pipeline.
Most of these are all probably coming out right now because it's the political season, but is something really changing in the market? Or will everything return to normal after the election in November? Before you answer that, take a careful look at the "SuperSize Me" grosses.
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Aaron Mehocic
Jedi Master Film Handler
Posts: 804
From: New Castle, PA, USA
Registered: Jun 99
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posted 06-27-2004 09:35 PM
I honestly think this industry has been going down hill since the middle-90's for a few reasons. One is that there are, indeed, too many screens and Hollywood is forced to pump out absolute crap in order to keep something on those screens 12 hours a day, 365 days a year. Also tied to that are the "children" who are running Hollywood. I'm talking about guys like Bill Mechanic, Bob & Harvey Weinstein, Michael Eisner, and the list goes on. They are NOT Sam Goldwyn, Abel Gance, or the original founders of United Artists (Chaplin, Pickford, Griffith ...etc). Think about it. Mechanic was the asshole who green lighted almost every mega dollar flop first at Fox then Paramount. The Weinsteins push their crazy art-imitating-life-imitating-art garbage on every film one of them gets to executively produce. And Eisner ... well lets just say he wishes he only had the balls and brains his predecessors like good ol' Walt did. Lastly, the lack of professionalism not just in exhibition, but at all levels. There are college graduates in this business who cannot properly write a general letter to exhibitors without punctuation and capitalization mistakes, There are telephone operators who don't even know what company they work for (thats right New Line, I'm talking about YOU). Finally, of course, there are those idiots who permit shit like Screenvision ads hyping next season's TV schedule to play on there studio's prints. Thats great for business
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John T. Hendrickson, Jr
Jedi Master Film Handler
Posts: 889
From: Freehold, NJ, USA
Registered: Apr 2001
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posted 06-28-2004 08:35 PM
To answer Jim Bedford's question: "is something really changing in the market?"
Yes. When two controversial films, namely, "The Passion of The Christ" and "Fahrenheit 911" end up blowing away the competition on their opening week, something must be changing. I suppose one could attribute that to astute marketing, but on the other hand, it is the filmgoers who choose to fill the seats or leave them empty.
Interesting that these films cover two verbotten topics at cocktail parties: religion and politics. Hollywood being what it is, there will be other movies along these lines, as imitation seems to be the quickest way to making a buck (or so the industry mogels think). But will these clones be as fresh as the originals? I think not.
We await the next great departure from the norm. If I knew what that was, I'd never have to work again.
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