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Author
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Topic: Meet Someone at the Movies
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Dennis Benjamin
Phenomenal Film Handler
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Posts: 1445
From: Denton, MD
Registered: Feb 2002
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posted 07-28-2004 07:46 PM
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/07-27-2004/0002219387&EDATE=
quote: Program Launches in New York City Before Expanding to Three Other Cities Nationwide
Svedka Vodka, the Brand That Stands for Entertainment for Adults, Sponsors Nights to Help Singles Click
NEW YORK, July 27 /PRNewswire/ -- Loews Cineplex Entertainment Corporation and Lavalife, Inc., a subsidiary of MemberWorks Incorporated (Nasdaq: MBRS), announced today a partnership to expand the online dating experience with an innovative offline program taking place in movie theaters in select cities nationwide. Loews Cineplex and Lavalife will host "Click at a Flick" -- special Wednesday night movie screenings in major metropolitan areas designed exclusively for singles. Single moviegoers simply buy a ticket for the featured movie and proceed to the designated theater auditorium where they can mingle before the lights go down. Loews and Lavalife will launch the "Click at a Flick" program in New York at Loews 34th Street on August 11, 2004, followed by an expansion to three other major cities. Each pre-movie party will be sponsored by Svedka Vodka who will help transform the movie theater into a nighttime playground with sophisticated ice breakers for singles, including an updated version of 'Spin the Bottle' and Tarot Card Readers revealing love-connection futures. The party will also feature complimentary cocktails, sexy surveys and seductive music to help singles connect. Events will begin at 6:30 PM and attendance is welcome with purchase of 'Click at a Flick' movie tickets. "Loews is always happy to bring people together to share the love of movies, and for 100 years we have been a destination for countless first dates," said John McCauley, Senior Vice President of Marketing for Loews Cineplex. "We are pleased to partner with Lavalife, and our sponsors Svedka and Joe Boxer, and believe that they will help launch a program that will be the impetus for many to enjoy subsequent dates at the movies." "We are thrilled to partner with Loews to host entertaining 'Click at a Flick' events which provide a fun familiar atmosphere for singles to meet, mingle and connect," said Lavalife CEO, Bruce Croxon. "This innovative program reiterates Lavalife's continued commitment to offering singles exciting new ways to meet and connect with one another." After its debut in New York, "Click at a Flick" will expand to Boston, Los Angeles and Chicago: the Boston launch takes place August 25th at the Boston Common Loews; the Los Angeles launch is scheduled for September 8th at the Broadway Loews; and the Chicago launch will be September 22nd at the Webster Place Loews. Following each initial launch event, the program will take place in each city on Wednesday nights bimonthly, with an anticipated nationwide rollout to follow. "Svedka is enthusiastic about this new partnership with Loews and Lavalife, and looking forward to entertaining singles in New York, Los Angeles, Chicago and Boston," says Guillaume Cuvelier, CEO of Spirits Marque Once LLC. "Svedka has always been about entertaining adults and helping people connect freely with others, now with our theater playground we are once again bringing our philosophy to life." During their 100-year anniversary celebration, Loews is thrilled to be able to bring moviegoers this unique experience. Similar to the hugely successful Reel Moms program, Loews continues to explore ways to add value and meet the needs of their patrons. Information about "Click at a Flick" can be found in-theatre and by visiting http://www.lavalife.com/flick or http://www.enjoytheshow.com
About Loews Cineplex Entertainment Corporation Loews Cineplex is celebrating its 100-year anniversary throughout the year 2004. Loews Cineplex owns, operates or has an equity interest in 324 theatres and 3,166 screens operating under the Loews, Cineplex Odeon, Star, Magic Johnson, Cinemex, Yelmo Cineplex, Megabox Cineplex, Galaxy and UFA names. The company's partnerships include: Magic Johnson Theatres, in the United States, Yelmo Cineplex in Spain, Megabox Cineplex in Korea and now Neue Filmpalast (UFA) in Germany. Loews Cineplex is privately owned by Onex Corporation, one of Canada's largest companies with global operations in service, manufacturing and technology industries, and Oaktree Capital Management, LLC, a Los Angeles based private investment management firm specializing in inefficient markets and alternative investments with approximately US $25 billion of assets committed for management primarily from institutional investors.
About Lavalife, Inc. Lavalife, Inc., one of the leading providers of technology-based dating services, allows its members anytime, anywhere access to like-minded singles with revolutionary offerings like Lavalife(R) Mobile (http://www.lavalifemobile.com). Founded in 1987, Lavalife markets its web and telephone products in over 66 markets across the United States, Canada and Australia. Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships and intimate encounters. Lavalife has attracted over 6 million unique members who exchange 1.3 million messages every day. Lavalife is a subsidiary of MemberWorks Incorporated (Nasdaq: MBRS). For more information on Lavalife, visit http://www.lavalife.com/corp and http://www.lavalife.com/mediaroom.
Any statements herein regarding the business of Lavalife that are not historical are "forward looking statements" that are intended to qualify for the safe harbor provisions from liability provided by the Private Securities Litigation Reform Act of 1995. Forward looking statements include, but are not limited to, any projections of earnings, revenues or other financial items; any statements of the Company's plans, strategies or objectives for future operations; statements regarding future economic conditions or performance; and any statements of belief or expectation. All forward looking statements rely on assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Risks and uncertainties that could affect the Company's future results include general economic and business conditions, the level of demand for the Company's products and services, increased competition and regulatory and legal matters and uncertainties. Additional discussion of these and other factors that could cause actual results to differ from those intended is contained in MemberWorks Incorporated's most recent Quarterly Reports on Form 10-Q and Annual report on Form 10-K as filed with the SEC.
About SVEDKA Vodka SVEDKA Vodka, produced by Spirits Marque One LLC, a leading US wine and spirit importer, is super smooth, with a clean taste all due to its centuries- old Swedish vodka-making tradition. SVEDKA uses more than three pounds of select Swedish wheat to produce each bottle. The wheat is purified in a five- column distillation, a careful process lasting over 40 hours. Once purified, the vodka is blended with polar spring water from Sweden. SVEDKA Vodka is 40% ABV, SVEDKA Clementine is 35% ABV, SVEDKA Raspberry is 35% ABV and SVEDKA Vanilla is 35% ABV. Retail value for XXml is $10.99. Please visit http://www.svedka.com for more information.
[ 07-29-2004, 08:01 AM: Message edited by: Dennis Benjamin ]
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