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Author
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Topic: Too many posters!
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Thomas Procyk
Phenomenal Film Handler
Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002
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posted 08-06-2004 11:01 AM
I always used to mute the nonsync and run into the auditorium about 5 minutes before the start of the 7:00 run of that particular film on its opening day.
Get up in front of the audience, welcome them to the theater, hoop and holler and make them cheer, then pull out the box of posters from under the screen (rolled up individually), and fling them at the audience in a frenzy.
The people love it, and it's good PR to have a "mini promotion" like that. Even for a stupid movie, people love to get free stuff even if they're gonna toss it themselves on the way out.
When we got boxes of movie tee shirts, (usually only for the BIG movies) after all the employees got theirs, we'd put them on and do the same type of promotion with the plentiful stuff, and then did the "look under your seat for a piece of paper with the movie's logo on it" game for the tee shirts.
With little effort, you could make the movie FUN!
The problem is for those theaters who use the [insert your favorite remark here] digital preshow, who wouldn't be able to mute or stop it. Basically, the ad companies prevent you from promoting your theater or the film before the show like this. Another opportunity for showmanship lost.
=TMP=
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Adam Wilbert
Jedi Master Film Handler
Posts: 590
From: Bellingham, WA, USA
Registered: Mar 2002
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posted 08-08-2004 12:21 AM
That sounds a little fishy, since they're not yours to be selling in the first place. That aside, the silent auction could work to get rid of them, just call up the top 100 bidders and say, "congratulations, you're the high bidder!" No need to tell them that there were a hundred posters! Anyway, my understanding is that the posters can be given away, or destroyed, but not sold. Even for charity.
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