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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Adult, Child, Senior Ticket Prices
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Richard C. Wolfe
Master Film Handler
Posts: 250
From: Northampton, PA, USA
Registered: Apr 2000
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posted 10-11-2004 11:51 PM
Edward, you didn't mention what the price of admission at your theatre is. If you are a first run that charges $6.00 or more for adults, then I agree that a lower price is in order for kids and seniors.
However, if you are subrun, or a first run that charges $4.00 or less, I see no reason for a reduced price for anyone. I am subrub, but not discount. I am in a small town that plays after a larger city near me. I play pictures on an intermediate run and presently charge adults at all evening shows $3.00, kids and seniors $2.00. Matinees are all seats $2.00. It is my intent to go to All Seats $3.00 in the evenings as of Dec. 24th this year. The matinee price will remain All Seats $2.00.
I was at one time Americas longest running dollar house, as I charged All Seats $1.00 at all times from Jan. 1971 until Aug. 1996, over twenty five years without changing my price. When I gave up the dollar policy, the first runs were charging adults $6.00 and kids and seniors $4.75.
It was not unusual when I was playing a family film, particularly a Disney film, for parents to ask why we had no kids price. How cheap can people be? They were saving over 83% for themslves and 79% for the kids, and they STILL wanted more! My answer was to tell them: "Yes, we do have a kids price, but we don't have an adult price... everyone gets in for kids price".
I can understand different prices for first run, but it makes no sense for subrun or discount run. Especially for senior citizens, as they don't buy anything at the refreshment stand, yet sneak in their individually wrapped candies, and then let the papers on the floor. Almost all of them buy their $2.00 ticket with a $20.00 bill after getting out of their big fancy cars. I really think they should pay more, not less, but I have to be realistic, as I know that would never work.
I can't wait to go to the All seats $3.00. It will make things so much easier, and faster.
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