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This topic comprises 2 pages: 1 2
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Author
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Topic: Sub-Run theatres
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Richard C. Wolfe
Master Film Handler
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Posts: 250
From: Northampton, PA, USA
Registered: Apr 2000
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posted 11-14-2004 12:06 PM
I must be the luckiest guy in the world. With all the odds against me, I still make a comfortable living running a single screen, small town, old (1921), 2nd run theatre with megaplexes all around me. 4 Regal, 1 Carmike, 1 AMC, about 90 screens in all. Not only is my business good, but there is enough income generated that I can maintain the building in good condition.
Why is this I ask. I constantly hear everyone complaining about how bad subrun business is. That it is almost non existant. Our metro area of 650,000 people still has three single screen, and one 4 screen subrun. One of the single screens does fair to good, one does poor, the 4 screen does only fair at best, and my single does very well. What's the difference? It's the way they are run. You have to run your theatre in a professional theatrical manner to lore in and keep patrons. If you do that you can still succeed 2nd run.
I also seldom ever get bad prints. If so I request a new one. That happens less then once a year. With 2500 to 5000 prints going out to 1st runs and there only being a couple hundred subrun screens, there are lots of prints available. The first runs can't (I hope not) damage all those prints.
The other key to being a successful subrun (or any run for that matter) is promoting your theatre. My theatre is constantly in the news..., newspapers, magazines, TV, with stories, photos, tie-ins, whatever it takes to stay in front of the public. Your theatre has to become a household word, a place everyone is constantly thinking about in a positive way.
I am a person of only average means and intelligence. I have been successful for almost 40 years. If I can do it. You can do it too.
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