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Author
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Topic: Busy Christmas Day?
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Barry Martin
Expert Film Handler
Posts: 203
From: Newington, CT USA
Registered: Jul 2002
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posted 01-05-2005 05:57 PM
It is tough running a twin first run with the minimum 2 week run requirement on most occasions. Fortunately our nearest competition (other than a crappy non-profit that runs mostly months-old product) is about 30-45 minutes away and they have a habit of turning people off with their policies/prices.
We don't only run FIRST-RUN, sometimes we get it at the break (Incredibles, National Treasure, Spiderman 2, etc), sometimes a couple weeks late (Ladder 49, Ocean's 12, Fahrenheit 9/11) and then when we have no new product worth getting or there aren't enough prints to include us in the first week or month we'll fill in with "thoughtfully chosen movies" such as Sideways, Stander, I'm Not Scared, Strayed, etc. and play a couple month old sub-run (I Robot, Alien vs. Predator, Cinderella Story, etc.) under the "thoughtfully chosen movie" on the same screen, just adding a second showtime for the other film. We've had increasing attendance with this method, and the owners love not relying on mainstream Hollywood and just running whatever new movie comes out that the studios felt like giving us a copy of.
Thanks for all the discussion and well-wishes, and best of luck to you too!
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