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This topic comprises 2 pages: 1 2
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Topic: Can a theatre get in trouble for not showing trailers?
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Monte L Fullmer
Film God
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Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004
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posted 03-18-2005 01:50 PM
Most of your large circuit operations has made contracts with film companies to which what trailers are to be on what films on all first run releases. Then "checkers" go to these respective cinemas to actually do "trailer checks" just as there are "film checkers".
Plus, these large circuits has "trailer reports" that must be sent in by the weekend that the booth personnel have listed, so to verify with the "trailer checker" reports that such trailers were indeed presented on these releases. If the trailer was not available at that certain cinema, this was reported on the trailer report, so when the "trailer checker" reports this one trailer wasn't presented on the screen, the trailer report was also verifiying this trailer not bein listed.
If any of the two above doesn't match together, the circuit people call up that certain cinema that is in error and put some pressure, or discipline of sorts to get this one trailer presented on screen to satisfy the film companies due to this contractual agreement between circuit and film company.
Richard, as small as your place is, nothing to worry about.
thx-Monte
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John Hawkinson
Film God
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Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002
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posted 05-31-2005 05:57 AM
My goodness, this is a complex subject.
Trailers are a fascinating supply and demand problem, and they in fact become scarce, and how to handle them varies a huge amount from locality to locality, much less country to country. In the US (where most FT participants are), most studios do not care about trailer returns and most theatres do not return them -- but some do! Others throw them out. Others archive them for future use. And, of course, some return them to "the wrong place" (where they might be recycled for scrap, but certainly not reused. For instance, Technicolor doesn't open returned cans after an engagement, so returning trailers in-the-can to TES doesn't let someone else use them.)
Certainly, in the US, studios do not complain about failure to return trailers, except for some very special cases of limited trailer releases for small film releases, etc. (e.g. The Bicycle Thief, The Lost Skeleton of Cadavra).
There are also always people looking for old trailers. Mostly second-run theatres who have discovered that distributors are out of stock of a trailer for a recent movie. But also repertory theatres that show old movies. (Also random "collectors.") While demand is more scarce, good condition trailers for old movies, or simply those past their DVD release date, can be almost impossible to obtain. (There are some collectors who make a business out of this, people who resell trailers on EBay, etc., etc.).
In short, yes, someone wants your old trailers. And yes, many theatres have piles of old trailers, but many don't.
Oh, and for programming trailers. It all depends on your contracts, which certainly vary from country-to-country, not to mention region-to-region and chain-to-chain and chain-to-independant (and theatrical-to-non-theatrical), but generally studios expect you to play any trailers physically attached to the film (be they printed-on or spliced-on), and *hope* you'll play as many of the enclosed trailers as you can.
In fact, studios make agreements with each other to trade which movies get enclosed (or attached) with which other movies, So while they no doubt appreciate your choosing not to play competititor's trailers before their film, it is certainly not the norm here in the US.
Businesswise, though, small theatres pay a lot more attention to trailer programming, and are a lot more influenced by it. So small-town theatres, independants, singles, and twins are much more likely to program trailers with only movies they think they will show in the future (this makes good business sense!), and large multiplexes will program trailers that look really cool (or whatever) becaue they're going to show every movie anyway.
--jhawk
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