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Topic: film rental rates
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Mike Blakesley
Film God
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Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 06-28-2005 06:51 PM
First, we only ran SW-III for 3 weeks. The last week was about 3/4 of our average, but the first two weeks were outstanding, so it worked out OK.
We have only run a handful of movies for 3 weeks -- the last two LOTR movies, Titanic, and SW-III. Everything else we play on the break runs for two weeks, and most other movies just run for one week. We don't play every movie on the break -- just the super-hyped-blockbusters. Sometimes, as with Pacifier and Madagascar, a little delay (for word of mouth to build) helps us.
Our local town's population is about 2000 but we have a few smaller towns around us that we draw from, so our total drawing area is about 10,000.
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Matt Fields
Jedi Master Film Handler
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Posts: 545
From: Ohio, United States
Registered: Jun 2005
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posted 07-20-2005 08:06 AM
Ramin- That is typical for my situation. I often get what my booker calls "The Small Town" deal. For example, a studio will make a two week deal at 60/40. Alot of times, I'll play the picture the third week (at 35) and get the aggregate below 50% on a new picture. In the fall when the releases aren't quite as big, I play some off the break. A trend I have been noticing is that more and more studios are offering aggregate deals (paying the same percentage every week, for example 55%). If I think the movie is heavy up front with little legs (Harry Potter for example), I'll take that over paying 70/60/50/35. If you don't have a booker, get one. They have inside info, can save you time, and have at least a tiny bit of bargaining power. I do believe they will pay for themselves in lower film rental, especially with the companies that still settle product after the fact.
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