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Author
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Topic: How many types of candy do you sell?
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Monte L Fullmer
Film God
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Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004
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posted 07-19-2005 03:48 AM
Trick is to have the most popular items that will MOVE in your cases. Milk Duds, Junior Mints, Red Vines (or Twizzlers) M&M's (both varieties)..et.al.
Don't duplicate items like Banner Chocolates with M&M's. As for the Just Borne Items: "Mike and Ikes" and "Hot Tamales" are the most popular items from this manufacturer.
Take it easy with the Reeses Peanut Butter Cups-if have the 4count King Pack - don't duplicate with the common dollar twin. Also, Reeses DO spoil quite quick being a super fresh candy, thus keep Reeses rotated quite frequently and don't let this item sit idle for over a month, or the chocolate goes white and the peanut butter heads to stale city.
This keeps your stock fresh at all times. No spoilage...and keep the storage room COOL!
But, for the kiddies - "Sour Patch Kids/Gummy Bears"
..remember: Candy sales only account for 11 to 15 percent of your total concession sales. Thus, don't concentrate on candy items for the tills to make any money.
Drinks and popcorn are your major moving/money making items/combos (and the cheapest to buy and make..). Promo the crap out of these two items like mad.
When doing the menu boards and if you have boards that have double panels, place Drinks on one side, and Popcorn on the other IN the BIGGEST LETTERS you have - being your major sellers. This will be more attractive and the public will notice this as your major items for sale. Then, place candy and misc. items in smaller letters to emphasize your side items below.
Doing the menu boards this way will make it easier for the public to see and to choose what they want. Plus, your sales will pick up speed doing this and your crowd will move faster through the lines since your money making time is so limited at the snakbar.
-Monte
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Aaron Mehocic
Jedi Master Film Handler
Posts: 804
From: New Castle, PA, USA
Registered: Jun 99
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posted 07-19-2005 07:20 PM
Many years ago when I worked the stand our biggest sellers were Snow Caps, followed by Raisinets and Goobers. Reese's Peanut Butter Cups, Kit Kat, and Junior Mints never sold well and were phased out over time. Currently, we carry 17 different candies rangeing from Runts at $1.25 to plain M&M's for a whopping $2.75.
In reading the responses to this point I'm wondering if there is a regional taste in candies much in the same way as Coke sells better than Pepsi in certain areas of the country and vice verse. Mike Spaeth claims a possible urban/rural connection, but I think it goes deeper. Clearly the respondants to this point are selling candies that bit the dust here years ago. Perhaps geography plays a role in this. The only thing I can see as comparable is the overal marketability of sour/gummy candies.
quote: We also make a ton of money on "kid trays," where you have a tray with popcorn, small drink and a little bag of candy. Cool thing about them is, a family of 5 might share one giant popcorn, but the kids will EACH want a tray! $$$
And thats when you give the kids an economics lesson with a kick in the ass and use of the word NO! Call it "Demand and Supply". Seriously, though, I think the Kiddie Meals were one of the best moves I've ever seen our company make with regards to the stand. Great revenue generator!
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Matt Fields
Jedi Master Film Handler
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Posts: 545
From: Ohio, United States
Registered: Jun 2005
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posted 07-20-2005 08:31 AM
I don't know about regional differences, but I've definetly seem age differences when it comes to candy. Adults tend to prefer chocolate (Raisinets, Reeces Pieces, ect.), while kids go crazy for the Sour Patch Kids. The only noticable exception to this is Cookie Dough Bites, which some 12 year old girls seem to be addicted to.
I carry about 20 different candies. I keep a core of: M and M 's (Plain and Peanut), Reeces Pieces, Twizzlers, Raisnets, Milk Duds, Sour Patch Kids, Skittles, Cookie Dough Bites, and Gummy Bears. The rest I rotate because they seem to sell for a while and then slow down.
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