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Topic: What ever became of Polygram Filmed Entertainment?
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 11-08-2005 02:10 AM
What amazes me is that they can't see what is right in front of them. Releasing a film to video, DVD, cable what have you, without a theatrical run is done all the time; it's called MADE FOR TV MOVIES. That's what you get when you don't have a theatrical run. Do these smart Hollywood execs think they can make those 40 or 50 million in the first weekend that they all have wet dreams about, from a made-for-tv-movie? Are these people on crack? And someone should tell them that for all their lust about controlling their product and wringing out every dollar from every human being on the planet, when you sell a DVD before most of the public can get to a theatre to see it there, you loose LOTS of control and revenue.
When people go to see a movie in a movie theatre, you get to extract $10 for every ass that sits in a seat. Once it is released on DVD, or pay-per-view or whatever else other that a movie theatre, then everything changes. The studio's control is gone. Someone buys the DVD or better yet, rents it for a pittance and instead the studio now getting $9, per rider, they have sold the whole horse. So John Q Public can ride anytime he wants. Now he has the DVD in his fat little fingers and he and his family and probably a number of his kids and their friends and their friends' friends all come over to watch this hot new DVD. Haven't any of these overpaid excs figured out that their studio gets not a penny from all those asses that are now NOT sitting in theatre seats, but are in lounge chairs and sofas over which the studio accounting department has no control whatsoever?
And where kids especially have gone to movies they get hooked on many times over. PAYING full price each time, they now get to simply push the play button (unfortunately for the studio, not the pay button) and all those repeat sales are lost.
For all their bitching and moaning about lost sales to piracy and how DVD piracy costs them billions, it is confounding how these same people can't see how early ancillary market sales of a movie hurts their bottom line.
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