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Author Topic: When do you run your theatre’s PSA? Gary Davidson Expert Film Handler Posts: 101 From: Santa Monica, CA Registered: Jan 2004 posted 03-13-2006 02:49 PM                     As you ramp up to the feature presentation, at what point do you run your theatre’s public service announcement about turning off your cell phones, no talking, etc.?  |  IP: Logged Jason Winn Expert Film Handler Posts: 131 From: Mesquite, TX, USA Registered: Jan 2006 posted 03-13-2006 04:14 PM                     At AMC, we did it in this order: 1. Coming soon snipe 2. trailers 3. Silence is Golden snipe (no cell phones, talking, etc.) 4. Feature Presentation snipe 5. Finally, the feature  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 03-13-2006 05:55 PM                        We don't run anything except: Trailers, Dolby logo, Feature. We do have a sign near the ticket window asking people to turn off their cellphones.  |  IP: Logged Anslem Rayburn Master Film Handler Posts: 476 From: Yuma, AZ, USA Registered: May 2002 posted 03-14-2006 08:39 AM                     I prefer to run the cell phone PSA prior to the last trailer before the feature. That way, when people are messing with their phones to turn them off, it's during a trailer and not at the beginning of the feature presentation. I was very surprised to see how effective the cell phone PSA was, as about 10% of our guests would pull their phone out and turn it off after it played.  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 03-14-2006 02:28 PM                        Only one of the theatres where I currently work runs a policy trailer and they play it first in the trailer order. They are showing a generic Pike Productions trailer and it works well at that theatre. The only other real option would be to run the policy immediately before the start of the feature, but I think I prefer that the policy and/or concession promo be shown first (unless the policy in question is a combo policy/feature presentation trailer).  |  IP: Logged John T. Hendrickson, Jr Jedi Master Film Handler Posts: 889 From: Freehold, NJ, USA Registered: Apr 2001 posted 03-15-2006 12:50 PM                     1. trailers 2. attached trailer 3. fire trailer snipe (per code) 4. policy trailer 5. feature presentation snipe  |  IP: Logged Beth Smith Film Handler Posts: 11 From: Glen Burnie, MD, USA Registered: Nov 2002 posted 03-15-2006 10:22 PM                     We run our policy right before the start of the actual film. However, we have our own "live" version. Managers enter the auditorium and make a general announcement welcoming patrons and reminding them to silence their cell phones and keep the audience level to a minimum. As we exit, the film starts. Customers love it; it adds a personal touch while getting the message across.  |  IP: Logged John Pytlak Film God Posts: 9987 From: Rochester, NY 14650-1922 Registered: Jan 2000 posted 03-16-2006 08:20 AM                        quote: Beth Smith However, we have our own "live" version. Managers enter the auditorium and make a general announcement welcoming patrons and reminding them to silence their cell phones and keep the audience level to a minimum. As we exit, the film starts. Customers love it; it adds a personal touch while getting the message across. I appreciate theatres that still value showmanship.  |  IP: Logged Paul Van Dusen Film Handler Posts: 82 From: Roanoke, VA Registered: Feb 2006 posted 03-21-2006 01:14 AM                        I usually run ours like this: 1. Fire 2. Comercials (annoying yes, but i have no choice) 3. Trailers 4. Policy Trailer 5. DTS (where applicable) 6. Attached Trailers 7. Feature  |  IP: Logged Mike Olpin Chop Chop! Posts: 1852 From: Dallas, TX Registered: Jan 2002 posted 03-21-2006 02:29 AM                     --Lights full-- Digital Ads Digital Policy Trailer Digital PSA Digital Trailers (if any) --SpotLights Off, Sconces medium-- 35mm PSA (if any) 35mm trailers 35mm Attached trailer --All lights down-- Dolby/DTS Attached short subject (if any) Feature!  |  IP: Logged

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