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This topic comprises 3 pages: 1 2 3
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Topic: "Snakes on a Plane" marketing
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Anslem Rayburn
Master Film Handler
Posts: 476
From: Yuma, AZ, USA
Registered: May 2002
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posted 08-03-2006 07:31 PM
quote: Ian Woloschin Wasn't the movie idea thrown out as a joke or something silly like that, and people heard about it and said they wanted to see the movie?
Full, muli-page arcticle from Entertainment Weekly.
quote: Actually, Jackson's management was spooked by the whole prospect of Snakes, which was met with skepticism from the day in 1999 that producer Craig Berenson first pitched the project. At the time, Berenson was an exec at DreamWorks' Patchwork Productions, where every Friday the staff rang out the workweek by drinking margaritas and lobbing gonzo movie ideas. One afternoon, Berenson pitched a concept based on a script called Venom by David Dalessandro. His presentation went like this: ''Take two of the biggest fears people have — fear of flying, fear of snakes — and throw them together at 30,000 feet and see what happens.'' Then Berenson hit them with the title: Snakes on a Plane. The room exploded with groans. But Berenson took their revulsion as a good sign: ''A visceral reaction is half the battle. That was gold as far as I was concerned.''
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