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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Admission price
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 11-19-2006 03:37 PM
$5 is ridiculously LOW for first run movies. You should be charging at least $6, and probably more. We are at $6.25 for adults and will probably go to $6.50 after the first of the year.
Previous posters are right, you could lower your price to $4 and you'd still have gripers.
Most people who gripe about ticket prices just haven't thought things through. Here are a few tactics I've used on griping morons.
Find out what the movie cost to produce. If you don't know, just assume around $50 million. Divide that by the running time, let's say 110 minutes, meaning the movie cost over $450,000 per minute to produce. Now, at your ticket price, you're charging them LESS THAN A NICKEL A MINUTE to watch the movie that cost nearly half a million per minute to produce. It's the bargain of the century!
If that doesn't sway them, start listing off what stuff in your building costs. I've done this too. "Well, the seat you're sitting in cost $165, and the sound system is worth $42,000, and we're using a $30,000 projector and showing the film on a $2,000 screen, and our heat bill was $825 last month, etc. etc."
If they still don't shut up, mention that over half of their ticket price goes to the film company. Then mention how much money you spent on your last remodel and say, "it takes a lot of five dollar tickets to pay for something like $15,000 worth of carpet!"
Once people understand that you're not just shoveling money into your pockets, they'll usually lighten up considerably. As long as you're nice about it (saying all the above with a smile helps!) you'll quiet their discomfort.
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