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This topic comprises 2 pages: 1 2
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Topic: Indian movies
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David Graves
Film Handler
Posts: 38
From: Cocoa, FL
Registered: Nov 2006
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posted 12-28-2006 09:21 PM
In the USA, Yash Raj has by far the biggest hits, and usually anything they play is worth booking. Eros Entertainment as well. You'll also want to look into Adlabs films, who are new in the USA but have had some good hits.
The other biggie is UTV Films. Your minor studios are Rainbow and Weg. Those guys are pretty much it.
Prints come in perfect if you play on the break, but print traffic is usually a nightmare- the studios don't get the films from India until the day before release, generally, and they often don't arrive until early Friday. I've taken to scheduling my first Friday show at 3:30 pm.
A few things to note: -They are virtually ALL 3 hours long. Expect to stay late. -Concession sales are great- be sure to leave the intermission in and you'll get a second blast of sales midway through! -Everything is in Dolby Digital- often with full EX. The mixes are excellent, but audiences expect them to be played LOUD. -Because they're out on the same day worldwide, the films essentially promote themselves. You won't need to do any marketing once the local Indian population knows you're playing the film. -They're 99% subtitled, but you will see virtually zero crossover audience. It's 99% Indian, no matter how much you market otherwise.
Good luck... if you want some contact info for the distributors, feel free to send me a PM.
Also, Frank- Yash Raj, Eros, and Adlabs report their info to Renttrack, so you can see the box office info on sites that do full charts. If you want more info for the New York City area, try contacting Dylan over at The Imaginasian- I used to work with him down here in Florida, his theater is the go-to Bollywood house in Manhattan and he'll be able to help you with any information you may need.
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Alex Cross
Film Handler
Posts: 34
From: Eccleshill, Brafdord, West Yorkshire,
Registered: Dec 2005
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posted 01-01-2007 06:56 PM
Hi Jim,
While I agree with most that has previously been posted, I'll have to vehemently disagree with David's opinions that 'mixes are excellent' and 'the audience expects it to be LOUD'. As Micheal said, we play these films daily and the sound mix is, in my professional opinion s**t! I have it on good authority, that the sound is originally recorded in mono, then digitalised for cinema release. If you ever get dts discs for a print, burn them! For some reason, it never syncs with the second half of the film after the intermission. As for loudness, when we first started playing these type of films, we ran them as we would any other. When we could hear the film word for word, in the projection room, we thought it might be a good idea to drop the volume a bit. Based on a CP500, we never play indian films above 4.8. Not only that, we blew 4 600w sub woofers as a direct result of these films.
Hope this helps.
Regards Alex.
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