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This topic comprises 2 pages: 1 2
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Topic: Digital Cinema Buying Groups
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 03-13-2007 08:02 PM
Sorry Dennis, you are simply wrong. Let's say I'm a member of the cinema buying group. I am under no pressure to get anyone else to join, nor do I have to buy anything from the group if I don't want to. I also don't have to keep paying dues unless I want to remain a member.
A pyramid scheme is not really about "selling product," it's about "getting other people to sell product." If I joined a pyramid, and only bought the products (and sold them) myself, I might make a little money but not much, unless I was a super salesman. The secret is for me to get four or five of my friends to buy product through me, then they each get four or five of THEIR friends to buy product, then those people each get four or five of THEIR friends etc. and I get some credit for ALL of those sales.
The problem is that by the time you get a few layers deep, you run out of people to join the group, so the pyramid always collapses on the bottom layers, which is why they're illegal.
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 03-14-2007 11:07 AM
The power behind a cooperative is numbers and profit margin. In order for places like Cosco to actually get cheaper prices is that they buy very large quantities and they have a huge buying base of members. They can go to manufactures and order in quantities that regular supermarkets cannot. In the theatre business there is a finite and fairly fixed number of independent theatre owners with a given number of screens. Given the small numbers, I can't see how such a consortium can weld any advantage over the large chains that are already buying into the conversion. Especially on an item that is so expensive and probably has very little wiggle room to begin with in terms of profit margin. Also given the fact that the digital equipment manufactures and film companies are in a position where they need to convince the exhibition industry that they need to make this move to digital; I can't see that they are going to undercut themselves and offer digital projectors at a variety of prices with large discounts to some customers and not others, be they big chains or a cooperative that comes to them looking like a big chain. They are not going to pit one customer against another by giving significant discounts.
If anywhere that a cooperative in the exhibition industry might make headway with being able to get discounts would be in the consumables where there IS a big turnover. A chain buying hundreds of thousands of rolls of toilet paper can expect to get a better deal that one buying tens of thousands, or bulbs or floor cleaner, etc. But as stated above, so far this cooperative or consortium hasn't even been able to do get discounts on any of the stuff that you would think would be easier than on such a specialty item as a $120,000 digital projector.
And the other thing about Coscos or BJs is, they make no secret about their prices. The discount prices for items they sell is right there in your face -- it's no major secret; they don't tell you, pay your membership dues and only then do you get to see what discount prices they are selling at and you can compare them with other supermarket prices. While with CBG, everything is cloke and dagger and they act like their are some top secret CIA operation.
But the one thing that really irked me with I first heard about CBG, was the threating way they presented, like this was the theatre owner's mob -- it was, "You'd better join us now, or you're out on your own and you'll be out of the business." And my immediate, admittely Brooklyn reaction was, "Yeah? Well screw you too, asshole."
But that's just me.
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 03-14-2007 12:45 PM
Here's a question I have been tossing around for a while.
The film companies are paying a virtual print fee to the finance companies, which is how the equipment is paid for. And of course the theatre pays something as well, right?
(As I understand it, this is how the whole thing is working -- so far.)
Now. I usually play a new movie every two weeks. (I would love to play a new one every week, but there are those damn two-week minimums.) Therefore, guessing that the VPF is about $1500, my single screen would generate at least $39,000 in virtual print fees every year. (More, if they'd allow us to play one-week on less popular films.) A multiplex in a big city may only open a NEW movie on each of their screens maybe every three or four weeks on the average. Their smallest screens may actually NEVER see a new print. So that multiples may actually generate LESS money PER SCREEN for the finance company than my single screen would.
In other words, virtual print fees generated by my small theatre might pay off a single DC system quicker than a large multiplex might pay off 24 of them.
So why aren't the finance companies tripping over themselves to digitize every small theatre that is willing to play movies on the break?
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