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Author
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Topic: U2 Concert Film in 3-D
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Michael Coate
Phenomenal Film Handler
Posts: 1904
From: Los Angeles, California
Registered: Feb 2001
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posted 03-16-2007 08:04 PM
VARIETY article
quote: ShoWest gets peek at 'U2'
3-D film gets the rock star treatment
By DAVID S. COHEN
LAS VEGAS -- ShoWest saw another boost for 3-D content on Thursday morning when Real D unveiled the first previews of footage from the upcoming concert film "U2 3D." Aud watched the teaser trailer and perf of the song "Sunday, Bloody Sunday."
Pic's producers call it the first live-action film to be shot, posted and exhibited entirely in 3-D. It will include 14-15 songs in 80-90 minutes.
Shot at the band's concerts in South America, the film was independently produced by 3ality Digital. Producers are hoping for a fall release though a distributor has not yet been secured.
Film will play only in 3-D-capable digital theaters.
Real D prexy Joseph Peixoto made a point of telling the aud that the presentation was shown with a single 2K Barco digital projector -- a typical commercial digital projection system.
That became a concern after it turned out that Sony's Wednesday presentation of 3-D footage from the NBA All-Star game, while impressive, was shown with two projectors, a setup far too expensive and high maintenance for most commercial applications.
Producer Jon Shapiro of 3ality said U2 was the perfect subject for a 3-D concert film because "there's a connectivity at a U2 concert you can't describe unless you've been there."
Film's directors, Catherine Owens and Mark Pellington, have long experience creating the band's concert visuals.
Ironically, the quality of the 3-D picture in "U2 3D" may reveal a whole new set of challenges for cinema owners, warned sound maven Michael Leader, prexy of Leader Cinema.
"Cinema sound systems are not up to what we just experienced," Leader told Daily Variety after the "U2 3D" preview.
He said that current theater sound systems don't even play back all of what's on typical movie soundtracks, especially in the bass, and don't have anything close to the dynamic range needed to properly play rock-concert films.
"You need a Formula One racing engine in your sound system to do this," Leader said.
Pumping up the volume on the bass would also exacerbate problems with sound leaking between theaters in multiplexes, he said.
Preview was part of Real D's demonstration of 3-D for alternative content. Demo also included a look at the "Chicken Little" videogame in 3-D.
"A lot of people spend a lot of time in front of computers, and they are people we want back in theaters," said Peixoto.
Demonstration did not include multiplayer games, however, and Peixoto spoke only of single-player games.
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 03-16-2007 09:38 PM
The audio end of things could be a whole lot better if movie theater companies actually kept everything in the sound system properly maintained (which many stupidly do not do in the vein of pinching pennies).
Along with routine maintenance, a qualified theater technician should be re-tuning theater sound systems on a regular basis, 2-4 times a year bare minimum. I don't expect a sound system to be re-tuned for each different movie that plays the auditorium. However, some top flight theaters have had policies of doing just that. By that virtue, those same theaters typically had sound quality that just stomped the dog shit out of all other competitors.
Lastly, another thing that would help is the abandonment of the same-ness in movie theater sound system design. With a lot of theaters that have gone up in the last decade there is a nagging sense of "one size fits all" sound system design. You end up with audio that will never sound right regardless of EQ settings, especially in the largest and most echo-prone of auditoriums. Not enough is being done to beef up the walls to contain bass leakage. There's a number of other issues that could be handled in a more professional manner with new movie theater designs.
Even still, if the current movie theaters were being properly maintained, even with compromised auditorium and sound system designs, they would be delivering much higher levels of presentation quality.
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