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This topic comprises 4 pages: 1 2 3 4
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Topic: DTS Disks & Movietunes
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Anslem Rayburn
Master Film Handler
Posts: 476
From: Yuma, AZ, USA
Registered: May 2002
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posted 07-11-2007 07:26 AM
I guess it depends on your audience, and not on your personal opinion. The "junk" you describe is a huge amount of the music that the teens listen to. They might not like the "music" you listen to, Mark. I guess it all comes down to knowing the people that frequent your place, and not taking random advice from a website, huh?
We play MovieTunes, and while some people don't like a particular song, they enjoy the overall presentation. A 20 year old won't like the first song, and a 60 year old won't like the next one. But they all seem to understand that it's a balance and we do the best we can. It's akin to listening to a juke box, and they all seem to understand that.
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 07-11-2007 08:47 AM
I disagree. A theatre isn't a jukebox or a radio station and doesn't exist to play popular music. The purpose of non-sync music is, as mentioned above, to mask conversation and set the mood for the film.
As such, I feel strongly that non-sync music should be primarily instrumental and have a fairly narrow dynamic range. Ideally, it should suit the mood of the film being shown. Current popular music doesn't usually work. I will admit to having played '80s hits before midnight shows featuring films from that era and also have played music from particular bands before documentaries about those bands, but those are special cases. Normally, if the film isn't actually about music and isn't strongly tied to a particular era, I stick to film scores (if the mood suits the feature) and classical piano recordings.
In multiplexes which play the same non-sync music in every auditorium, it is particularly important to choose something generic and soothing. Movietunes doesn't suit this purpose since it sounds exactly like a top-40 Clear Channel radio station, which isn't really conducive to setting the mood for any type of film. It also makes the theatre experience less personal and more corporate. And it has advertising, which is exactly what theatres need less of at this point.
I can understand the ASCAP/BMI concerns, but my personal opinion is screw 'em. If you aren't charging people to come in and listen to music and aren't advertsing that you are playing music, I have no ethical problem with playing legitimately purchased recordings as background music in a public setting. I might feel differently about this if I worked in high-profile venues, but I don't and have never heard of any issues. In any case, I'm pretty sure that the ASCAP license (extortion fee) isn't terribly expensive if you want to be entirely legitimate. ood suits the feature) and classical piano recordings.
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