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This topic comprises 2 pages: 1 2
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Author
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Topic: Looking for Marketing Ideas
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Monte L Fullmer
Film God
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Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004
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posted 01-30-2008 02:36 PM
Yes, any ideas to promote your business in a way that you're giving something to the community to enjoy.
All above what Mike mentioned is extremely important since him and his theatre has been around for quite the while in this industry and he needs to keep his theatre going strong (mainly, since opposition could come into his area, thus he has to keep his image at the highest), Plus, on what I can share with my few years in this industry as well below:
There are some who do snakbar discounts if certain number of tix are purchased.
Some offer dual tix pricing: Single admit tix, or a tix with an attached pricing that includes snakbar purchases at a dollar amount.
Snakbar refills on drinks and popcorn combo sales.
If you're a discount, family based operation, sign up to this Service for your patron know that you really care about the products you offer to them.
The biggest marketing exposure is with yourself and how you are with your staff - to get them motivated in feeling a part of your operation. For, how you operate that location WILL reflect to the patron on how your place and operation is. Will it be "WOW, this is a SAFE, fun and magical place! I'll definitely come back!" or, "This place is so gloomy and so mis-operated, I don't know I'll ever come back!"
You're the main man -the buck stops with you. Make it the biggest splash you can be.
Good luck-Monte
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Chad Souder
Jedi Master Film Handler
Posts: 962
From: Waterloo, IA, USA
Registered: Feb 2000
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posted 01-31-2008 02:57 PM
quote: Brandon Henry In regards to the PTO, do they purchase the tickets at a discount from you or do you provide the tickets for free and then just make up the cash flow through the concession stand.
Offer tickets to the PTO at a discount, then encourage them to resell the tickets to the parents for a higher price and market it as a PTO fundraiser. You get paid, plus regular concessions prices, the PTO gets their fundraiser and if it all works out, the parents and kids can still go for a little less than normal.
Example: Normal ticket = $6 You sell it to the PTO for $3 They sell it to parents and kids for $4.50.
This has been proven to work well.
If I am reading your original post correctly, you don't mention actual repair work, but rather repairing your image. This should be pretty simple; it starts with customer service. I say it should be, but sometimes providing great customer service is harder than it seems.
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Scott Norwood
Film God
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Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 01-31-2008 03:20 PM
Disclaimer: I've never done cinema marketing. That said, here are my thoughts:
Do you have control over booking, or is this a corporate chain where managers don't book their films?
What type of theatre is it? Typical multiplex? Historic theatre? Mall theatre? What is the booking policy? Why would people want to go there? Does it have a great location? Unusual programming? Interesting architecture? Friendly and helpful staff? Find out what is special about your venue and then "sell" that.
Start with your existing customers:
- make your lobby displays (posters, etc.) attractive; put "opens <date>" on posters for upcoming films; post reviews and film descriptions at or near the boxoffice
- take care with trailer programming; only show trailers for films that you will be booking and update trailers weekly (remove old ones and add new ones); keep the number of trailers reasonable (I like 3; 5 is too many)
- introduce the films (at least the big shows); use this opportunity to personalize the experience and plug upcoming films, as well as to tell people to turn off cell phones and be quiet during the show
- have a printed flyer with current and upcoming films and showtimes for customers to take with them
- have a good telephone recording; be sure to include directions to the theatre, prices, and the direct telephone number to the theatre; make it sound good (hire a radio DJ or voice actor if possible--it makes a difference)
- in addition to cleanliness, pay special attention to regular maintenance; check every day for burned-out light bulbs, broken seats, damaged neon, graffiti, damaged screens/drapery, worn-out carpet, etc. and fix these issues immediately; no one wants to go to a run-down theatre
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Geoff Jones
Jedi Master Film Handler
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Posts: 579
From: Broomfield, CO, USA
Registered: Feb 2006
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posted 02-02-2008 05:06 PM
A few more thoughts from another non-cinema, non-marketing guy:
Do you have a particularly large screen? (50+') Call it out on your Marquee, Newspaper Ad, Website, Box Office. - Cloverfield on our Giant 50-foot Screen.
Do you actively discourage disruptive talking? Do you montitor auditoriums and throw out cellphone talking, laser pointing, chatty cathy, assholes? Call it out. - Disruptive talking not tolerated at our theatre.
Do you allow your patrons to sit in ad-free peace before the show? Call it out. - No on-screen ads or commercials!
Do you provide a quality presentation? Call it out. - Bright, focused movies with state of the art sound.
And I'm another big proponent of occasional classic screenings. Raiders of the Lost Ark a few months before Indy IV. Groundhog Day on 2/2. Jaws on the fourth of July.
Cheers, Jonesy
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