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This topic comprises 3 pages: 1 2 3
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Author
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Topic: How late is 'too late'?
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Frank Angel
Film God
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Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 04-07-2008 11:35 PM
All the Brandt theatres along forty douch street in Manhattan, when they were still standing...old vaudville houses with weird shapes, some with very short throws and three balconys with booths 6 stories up, putting the projection angle so steep that special brackets had to be fabricated so the takeup magazine didn't get crushed into the floor or the top magazine rammed into the front wall. The screens were typically severely angled toward the booth and still there was terrible keystoning.
These theatres had what they called "continuous run" policy and it distinguished thems from the theatres on Broadway which catered to the more affluent clientel and only seated patrons withing a short window after starting time. On 42nd Street it was much less restricted.
On 42nd Street you could come in anytime you wanted and unlike the Broadway theatres where you only got a single first run feature, paid a higher admission and ate much more expensive popcorn, on 42nd Street you got le cheapo admission (half during the day) and you got cheap popcorn. Sure, you might have to sit a few seats away from a wineo, but you got the same first run feature as the Broadway houses plus catoons and attractions as well as the B feature which was usually an older title.
No matter what time you wandered into the theatre, you could buy a ticket. The last show was the only one which had a cutoff time and that was 30 min into the A feature, which always played last. If you slipped the ticket taker a coupla bucks, he'd let you in no matter if the box office was closed.
I can't imagine how studio counters could keep track of these houses, but they certainly must have had a way because those Brandt theatres did very good business in their hayday. In the early 80s it all began the downward spiral. To survive, some switched over to porn, some went to badly dubbed kung-fu titles, but in the end Disney and Warner Brothers and Ghoul-eani turn a block that once was teaming with color and personally, marquees with huge multi-depth cutouts, into a kind of tacky, antiseptic tourist meca with every Disney animated feature turned into musical extravaganzas on stage and block long stores where you can buy huge stuffed likenesses of Buggs Bunny and Daffy Duck....clean, but no different than 1000 other malls in the USA.
Anyway, there was no cut-off time at the Brandt Theatre's "continuous run" operations; you would be sold a ticket at any time from opening to near closing -- no computer to stop them from selling those roll tickets as long into the movie as there were customers willing to buy. [ 04-08-2008, 07:36 AM: Message edited by: Frank Angel ]
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Frank Angel
Film God
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Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 04-08-2008 07:52 AM
James, yah, I was going to say from 12n to 12m, but that was before the area went to seed. When they started running porn, yes, I believe they stayed opened until like 2-3am. They essentially became flop-houses. Quite a shame. The Times Square renovation recovered some of them -- the New Amsterdam and I believe the Victory are now legitimate houses and restored quite beautifully. I believe the New Amsterdam is currently running Mary Poppins -- the stage show, of course. Neither of the restored theatre show movies.
There are only two movie theatres on the block now (Brandt ran at five on the north side of the street, four I think on the south side. Now only two on that block are movie theatres. The AMC Empire was constructed on the site of a Brandt Empire Theatre -- it was the last one on the south west side of the street. I think only one interior wall of the original was preserved.
The Loews Ewalk on the north side of the street, which now is the Regal No-Name -- at least I couldn't see any name on the marquee the last time I passed -- is not on the site of any of the original Brandt chain. I've never been in it since Regal consumed it. I think that was a totally new construction, and if memory serves, it is on the site of what was an SRO hotel.
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Martin Brooks
Jedi Master Film Handler
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Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002
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posted 04-08-2008 09:52 PM
quote: Frank Angel but in the end Disney and Warner Brothers and Ghoul-eani turn a block that once was teaming with color and personally, marquees with huge multi-depth cutouts, into a kind of tacky, antiseptic tourist meca with every Disney animated feature turned into musical extravaganzas on stage and block long stores where you can buy huge stuffed likenesses of Buggs Bunny and Daffy Duck....clean, but no different than 1000 other malls in the USA.
There's nothing wrong with Disney taking over the New Amsterdam. Lion King was actually an excellent show (although Mary Poppins got bad reviews) and the renovation was so spectacular that Disney gets a complete pass in my book no matter what they do there in the future.
The Disney store is closed and has been for some time. Not sure about the Warner store. Wasn't that in the old Times building? If so, that's becoming a drug store.
People blame the "Disneyfication" of Times Square for the demise of Times Square culture. But in my opinion, it's the mallification (as you state) of 42nd street that's the problem. What is the point of having chain stores on 42nd street that are the same as the tourists can get back home? Seems to me they come to NYC, spend a lot of money in these horrible places and then go back home and say, "what did we do that for? The same stores and restaurants are here." They should have populated those places with New York based stores and restaurants.
The truth is that most people who claim to miss the old 42nd street would never walk down the block. The idea of the old 42nd street sounds great and it's great to read about. But the reality of it was not so great. It was seedy and filled with drug dealers, hustlers and desperate souls seeking a quick buck for quick sex in the back of a movie theatre. I always lived in the city and felt comfortable in midtown even when the city was in decline, but I would never have gone into a 42nd street theatre.
Meanwhile and although I've never gone in, I like the idea of Ripley's museum and Madam Tussauds on 42nd street. While it is touristy, it also has the feel of the old Broadway, which used to have a Ripley's museum (except it's a lot more expensive now.) And B.B. King's is not a bad place to hear music (although the food sucks.) I don't mind the other theatres, although most of the ones that are left actually have the rear of the theatre on 42nd street and the primary entrances on 43rd street.
Hopefully, the current bad economy will kill off the chains and local stores will have a chance to come back if the real estate barons would be a bit less greedy. The reason why there are all chains on 42nd street (and more and more throughout the city) is not because of Guiliani or any mayor - it's because only the chains can afford the ridiculous rents -- it's because of the greed of the real-estate industry. And it's also because the stupid tourists are afraid of anything they don't recognize.
If I could design 42nd street, it would have a branch of Katz's, an Island Burger, a local decent Chinese restaurant, a Totonno's brick oven pizza place, a branch of Eddie's ice-cream and a few other New York only places. I'd also close 42nd between 7th Avenue and 8th avenue to traffic and get lots of street food from selected vendors out there (not dirty water hot dogs, but real hand-crafted food.) Then I'd create a retail store where local designers could show their goods and I'd get Shakespeare and Co. to open a bookstore and J&R to open a music store there.
Then they just need the 24 screen AMC and the 9 screen Regal (nee Loews) to program a little more creatively and they'd have something. Guess it's too much to ask that someone open a revival theatre on 42nd street.
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Frank Angel
Film God
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Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 04-15-2008 07:54 AM
I agree Martin -- the restoration of the New Victory and the Amsterdam are wonderful and I applaud those. Also agree with your critique of the current state of affairs on the any-mall-USA feel for the place. And great ideas about Made-Only-In-New-York-City shops, just like they have in Portland and other towns to great success.
One of our staff left to work in marketing at the New Victory and she says it's a wonderful operation with very creative people. Of course, no one of right mind would expected that those 9 (or 10 -- I wish I could recall exactly how many) single screen Brandts would be preserved -- that's a time gone by. And you are right, my girlf wouldn't come with me when I did go there. We had a friend who worked as the block manager of the entire chain and I used to hang out with him going from theatre to theatre and she hated that's I'd go. But I do remember the way that block looked and felt before the drug dealers, hustlers and hookers. Boy, it was a fascinating place for a movie fan.
Here's my GREAT 42nd Street/MIDNIGHT COWBOY story. If you've heard this before, forgive me....it now takes me a good 20 min into a movie to realize I've already seen it. I guess in a few years I won't ever have to rent or buy another DVD....I'll be able to watch all of them over and over. But I digress. No matter, I'll tell it again just cause I love this story.
I had gone to The City (what we outer borough dwellers, me from Brooklyn, call Manhattan) to see a few movies, typically I'd make a day of it when I was off from school -- I'd go to three of the Brandt houses on 42nd Street, one right after the other and I'd be able to see six movies, cartoons and lots of attractions and eat stale popcorn, the Brandt's gawdawful, shrivled up hot dogs -- Bon Bons for desert. It was a movie-lover's wet dream.
I exited the subway on the north-east side of the block and strolled past the theatres heading west, taking in all those gawdy, fascinating cut-away displays in front of every theatre --3-sheets that they kind of made into the equivalent of standees, cutting out images and the title lettering, gluing them to plywood and then gluing them over another 3-sheet as the base so they stood out in bas-relief. They sprayed them with lots of glitter as the finishing touch. These were fitted around around the theatres' entrance ways. It was part honky-tonk, part Hollywood showbiz, totally NYC glitz.
I was most interested in seeing MIDNIGHT COWBOY, the hottest title on the block. I past the other theatres and headed into the Selwyn about midway down the block. I entered the lobby, bought my ticket, grab my food for the day and settle down to see a double bill of MIDNIGHT COWBOY and some other forgotten title. Very soon into the movie, there is John Voight, new to NYC, and he's strolling down the very same route I just did less than a half-hour before. And there, to my utter amazement, he stops in front of the Selwyn, pauses and, DAMN, he's coming right into the theatre....the very same theatre where I am sitting WATCHING HIM! I swear, it was so surreal that I actually turned around as he walked down the isle on screen and for a split nano-second, actually expected to see him coming down the isle. Talk about your Twilight Zone/Suspension of Disbelief moments -- but one great, SPECTACULAR movie moment!!
And it can never happen again.
And, by the way, if anyone wants to get a feel for how the street looked pre-sleeze or maybe just on the sleeze cusp, there's is a very good shot of Voight walking down 42nd Street in that film.
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