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This topic comprises 2 pages: 1 2
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Author
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Topic: Does ticket price matter?
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Galen Murphy-Fahlgren
Master Film Handler
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Posts: 405
From: Canton, MI, USA
Registered: Oct 2007
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posted 04-19-2008 11:04 PM
Our student, senior, child, matinée prices are $4, and a majority of our tickets are sold at this price. We compete with a new pricey megaplex literally 2 miles down the road which has full digital, etc. I doubt that our chain is not paying fees in a timely fashion, since it is quite large and has tremendous equity, being 78 years old. I am not aware of any contract violations, especially in the pre-screening area, which seems to be a big deal to studios. We typically receive prints on Thursdays, and I can't recall anyone of lower position than myself (booth supervisor) screening movies regularly.
All our other corporate theaters get Sony pictures, and were never cut off from Paramount. I suspect the issue is the split market, and the fact that they suspect they can make a quicker buck at the pricier theater down the street, whereas we have a great ability to sell out shows, sometimes into the third weekend if the movie doesn't suck.
My point with that post was that I feel this sort of behavior suggests that studios realize they are spitting out crap, and are not interested in theaters that will allow long legged movies to shine. I may be way off base, but that is how it seems to me.
Edit: I was beaten to the punch by our competitor, whom I actually have great respect for, as he seems quite devoted to quality presentation.
David, as much as I dislike my employer's changing of ticket prices, I wouldn't call it day and date. If I recall, the $.50 reduction in our prices in January was in response to your company's declaration of "Price War" on us. I have the flier the Canton location was distributing around here somewhere, if you would like to see it.
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