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This topic comprises 2 pages: 1 2
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Author
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Topic: What is the Craziest Marketing Strategy you have ever seen (Movie theaters only)
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Mike Blakesley
Film God
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Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 06-11-2008 11:09 AM
For the movie "The Best Little Whorehouse In Texas" we had all our concession girls dress up as dancehall girls (amazingly they agreed to do it) and we put a few hay bales in the lobby along with a bunch of other "farm/country" accessories borrowed from one of the girls who lived in the country.
![-](http://www.film-tech.com/uploads/uploads0503/kymjilljoyce.jpg)
The costumes idea was OK, but the hay from the bales got all over the place, and was stuck in the carpet for days. Did it increase attendance at the movie? I doubt it, unless people came to look at the girls!
For the movie "Cocktail" we redecorated the concession area as a bar. My grandfather owned a bar at the time, so we borrowed a bunch of bottles of booze from him, put mirrors on the back wall of the concession, put neon "beer signs" around, had a "shake a day" for a free popcorn, and lowered the light levels in the lobby. Did it increase attendance? No, but it did confuse people and make them think we were serving liquor. We DID NOT have the concession people juggle the cups and lids and stuff.
We've done a lot of other things over the years but those are my two goofiest ideas.
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Robert Harrison
Expert Film Handler
Posts: 239
From: Harwood Heights, Illinois, USA
Registered: Jun 2005
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posted 06-15-2008 11:02 AM
Way back in early 1974, it was rumored that there was a shortage of toilet paper. The local drive-in theater decided to have a promotion wherein they gave away rolls of TP to the customers. It wasn't the good stuff, either. I believe it was from the Don company. They purchased 40 cases of the stuff!
The Mr. Irving mentioned was Irving Gandel, one of the owners, who resided in Florida at the time.
![-](http://www.film-tech.com/uploads/uploads0503/tissuegiveaway.jpg)
The promotion actually began the previous week, but was not mentioned in the ads. Instead, they put the same bit about Mr. Irving squeezing the tissue, etc. on the road sign. After all that, they only had room to put VALACHI PAPERS PLUS TWO BIG HITS in smaller letters on the bottom.
This was a "fill-in" show and the TWO BIG HITS were "Doctors' Wives" and "The Love Machine," if I recall correctly.
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