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Author
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Topic: List of Theatres Showing "Hancock" in 4K
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Mark Ogden
Jedi Master Film Handler
Posts: 943
From: Little Falls, N.J.
Registered: Jun 99
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posted 06-26-2008 12:28 PM
As per Sony, they are:
AMC AMC Plaza Bonita 14 3050 Plaza Bonita Rd., National City, CA 91950 AMC AMC Tyler 16 3375 Tyler Ave., Riverside, CA 92503 AMC AMC Orchards 12 14653 Orchards Pkwy., Westminster, CO 80023 AMC AMC Avenue Forsyth 12 410 Peachtree Pkwy., Cumming, GA 30040 AMC AMC Highland Village 12 4090 Barton Creek, Highlands Village, TX 75077 Cinemark Cinemark Tinseltown Plano 3800 Dallas Pkwy., Plano, TX 75093 Marcus Majestic Brookfield Theatre 770 North Springdale, Waukesha, WI 53186 Muvico Muvico Rosemont 18 9701 Bryn Mawr Ave., Rosemount, IL 60018
AMC Yonge Dundas 24 10 Dundas Street East, Toronto, Ontario M5B 2G9
*******
After further clarification from Sony, these are the correct dates and theaters. The Landmark screens are equipped for 4K but not showing Hancock, same goes for the AMC in Indianapolis. [ 06-27-2008, 09:09 AM: Message edited by: Mark Ogden ]
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Frank Angel
Film God
![](http://www.film-tech.com/ubbmembers/248b.jpg)
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 06-27-2008 04:41 AM
The marketing department at AMC (if they were smart) could REALLY do a number with this; announce that they've now got the NEXT GIANT STEP IN DIGITAL CINEMA TECHNOLOGY....giving the public an image so breathtakingly spectular that it DOUBLES the clarity and resolution of the old, first generation digital systems! Why settle for standard digital cinema when you can see Ultra Resolution Digital Cinema?
You know....hype like that. Then there's this:
quote: From the Hollywood Reporter (posted on the Exhibitor's Screening Room list)
Sony unveils new 4K projector: Demoing new equipment at Cinema Expo
By Carl DiOrio
June 25, 2008, 06:00 PM ET
AMSTERDAM -- The trade show floor at Cinema Expo 2008 is filled with the customary popcorn, theater-seat and tech vendors, but Sony Electronics reps are steering prospective customers to a secret demo suite to view something potentially much more watershed.
Sony has unveiled a 4K digital projector with easy adaptability to 3-D projection. Previously, two of the pricey projectors were necessary to rig an auditorium for 4K 3-D, preventing the wide use of the high-resolution systems for 3-D exhibition.
Once considered the next-generation technology for digital cinema, Sony's 4K systems have been struggling to overcome cost and manufacturing woes, and more conventional 2K d-cinema systems have remained the prevalent hardware in the marketplace. So Sony executives -- hoping soon to remedy the additional 3-D headache -- are demonstrating prototypes of the new 4K projectors with the aim of bringing the hardware to market by Christmas.
"It's from the customer that you get the best feedback," said Tore Mortensen, a Sony business manager now working with theater operators in Norway to test 3-D 4K projectors in four multiplexes.
Hmmm, I'll bet there are a lot of Regal young turk execs who thought they were pretty smart jumping on the digital bandwagon at 2K, and who are right about now getting REALLY drunk and banging their heads against the wall.
2K = standard TV; 4K = high def tv. Maybe the government will shut down 2K projection and insist everyone either buy 4K projectors or get converter boxes for their old 2K sets. Maybe they'll give Regal some $40 discount coupons for the converter boxes.
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