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This topic comprises 2 pages: 1 2
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Topic: Parade Magazine and sneaking in snacks.
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Justin Hamaker
Film God
Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004
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posted 07-14-2008 04:59 PM
quote: Thomas Pitt If they're that concerned about losing concession sales, they could increase the ticket prices slightly to cover the losses. Not a drastic increase, just a tiny surcharge above the normal ticket price. Multiply that by the number of people who buy tickets, and you've got a fairly large sum of money.
The problem with trying to offset rising costs by upping ticket prices is that the studio is also taking a chunk of that increase. If you up your prices 25¢ then you're lucky if you get to keep 12¢ of that increase. Plus, every time you raise ticket prices, you have to worry about making it too expensive for some people.
Part of the idea is to keep ticket prices as reasonable as possible is to make it as affordable as possible to get people through the doors. I personally wouldn't have an issue with people brining their own candy if they were buying their drinks at the snack bar; or bring bottled water and buy a popcorn.
One of the big problems with people brining in their own food and drink is they usually don't take their trash with them - in fact, they usually leave it on the floor. So we're having to clean up after them and add their trash to what is being collected. And we're not receiving any money to offset those costs. Plus you have the issue of people brining in glass containers which create a safety hazard when broken - we had a SoBe bottle break in Wall•E about two weeks ago.
Also, watching people's spending habits at the snack bar, you can see that it's not necessary for people to drop $100 to take a family of four to the movies. At my theatre, matinee tickets are $6.50; a 16oz drink is $2.75, a 20oz drink is $3.25, or a bottle of water is $2.00, and a large popcorn is $6.00. It is realistically possible to take a family of 4 to the movies, get everyone a drink and popcorn, and spend about $40.00. It's always the people who are dropping $8-$10 per person who complain the most about the snack bar prices.
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John Walsh
Film God
Posts: 2490
From: Connecticut, USA, Earth, Milky Way
Registered: Oct 1999
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posted 07-16-2008 11:23 AM
Well, personally, I think this is much ado about nothing... After hanging around theaters for 3 decades, I just don't think *that* many people sneak food in. Jhawk is right on both counts: customers don't know where the ticket money goes, and could choose to stay home. I don't know about you, but $40 is still a lot of money for a family of six, especially when compared to Netflix.
If I knew more about marketing, I would try to turn this around somehow. Maybe like letting customers know why concession sales are important, and offering some discount to large families ("fourth kid get popcorn and drink free..") or something. I admit things are tough, but confronting people about this issue in public will only come out looking look bad for theaters.
Be glad that the woman in the story is trying to pay off their debt. There are people who not only want to be bailed out of their bad loans (while keeping their home) but demand it as their right. A group near me wants to sue the goverment because it hasn't happened yet, and want the goverment to pay all future interest as 'punishment' for allowing the bank to write the bad loan.
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