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Author Topic: Pineapple Express Brandon Willis Expert Film Handler Posts: 216 From: Richmond, VA, USA Registered: Apr 2004 posted 08-09-2008 07:51 PM                     This is by no means an endorsement of drug use, but.. I was wondering if anyone by chance worked at a theatre or has heard of a theatre that had a 4:20 showing of this movie?  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 08-09-2008 08:04 PM                     Is that the only time you have free?  |  IP: Logged Brandon Willis Expert Film Handler Posts: 216 From: Richmond, VA, USA Registered: Apr 2004 posted 08-09-2008 08:05 PM                     I'm just saying, a showing at that particular time might attract a certain demographic that would help to boost your concession per caps. Strictly a business decision.  |  IP: Logged Chris Mosel Film Handler Posts: 74 From: New Braunfels, TX, USA Registered: Sep 2002 posted 08-09-2008 08:51 PM                     We have a 4:20 show, more for the humor of it than anything else. I also did a 3:10 show of 3:10 to Yuma.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-09-2008 10:51 PM                        OK, living in a small town and not being anywhere near that "scene," I admit: I don't get it. Please enlighten me.  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 08-09-2008 10:57 PM                     Quality pineapples cost around $4.20?  |  IP: Logged Paul Mayer Oh get out of it Melvin, before it pulls you under! Posts: 3836 From: Albuquerque, NM Registered: Feb 2000 posted 08-09-2008 11:00 PM                        "420" - shorthand or code for that "I-30" stuff, a.k.a. shit. Several theaters here had management with enough sense of humor to program 4:20 shows for the "Harold & Kumar" films. This one will proly get the same treatment.  |  IP: Logged Dennis Benjamin Phenomenal Film Handler Posts: 1445 From: Denton, MD Registered: Feb 2002 posted 08-09-2008 11:09 PM                        Heck - I understand today's youth. I have been programming 4:20 shows since "Half-Baked" came out. I currently run a 4:20 show of "Pineapple" and I ran a 4:20 show of "Harold and Kumar" -both one and two. Its part of marketing to the crowd that is going to see the movie. They see that your theatre 'gets it' and they come to see the film at your theatre. In no way does this promote drug use. It's called MARKETING 101.  |  IP: Logged Scott D. Neff Theatre Dork Posts: 919 From: San Francisco, CA Registered: Oct 1999 posted 08-10-2008 10:54 AM                        I believe the studio actually scheduled 4:20 screenings on the day BEFORE it was released instead of midnight shows.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-10-2008 12:53 PM                        quote: Dennis Benjamin Heck - I understand today's youth. I like to think I do too - having six of them for employees, we hear quite a bit - but I guess this particular thing hasn't made it here yet. I'll have to look and see if the Carmikes in Billings are running 4:20 shows.  |  IP: Logged Kenneth Wuepper Phenomenal Film Handler Posts: 1026 From: Saginaw, MI, USA Registered: Feb 2002 posted 08-10-2008 02:39 PM                     What's that funny odor in the restroom?  |  IP: Logged Jaime Tuzzio Film Handler Posts: 50 From: Salem, OR, USA Registered: Apr 2008 posted 08-10-2008 09:38 PM                 quote: Dennis Benjamin Its part of marketing to the crowd that is going to see the movie. They see that your theatre 'gets it' and they come to see the film at your theatre. In no way does this promote drug use. It's called MARKETING 101. At my first theatre in Eugene, OR, when I did the showtimes for movies aimed at that type of audience I would put in a 4:20 show whenever possible, just for that reason. We weren't the big guy in town so whatever helped was great, and it did seem to have a very positive effect on our percap. The only downside was how many times we had to hear "I need two for [whatever] at [pause] four- [pause] twenty [pause, waggle of eyebrows, snort at friend, etc.]." I didn't do the showtimes for all of our "Pineapple Express" prints so no 4:20 showing. Not really in a town that would note the significance anymore, except for the kids who aren't old enough to see it without a parent or legal guardian. [ 08-11-2008, 02:56 AM: Message edited by: Jaime Tuzzio ]  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-11-2008 09:41 AM                        I looked at the Billings Carmike ads and (after squinting at the appx. 3 point text) found they are showing PE at 4:15. So I guess that means Carmike doesn't "get it" either.  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 08-11-2008 10:11 AM                     That's good...maybe they allow for trailers of the double feature re-release of Cheech and Chong's 'Up In Smoke' and 'Cheech And Chong's Next Movie'  |  IP: Logged Chad Souder Jedi Master Film Handler Posts: 962 From: Waterloo, IA, USA Registered: Feb 2000 posted 08-13-2008 02:45 PM                     quote: Mike Blakesley but I guess this particular thing hasn't made it here yet I'm sure it has. 4:20 has been around for many years as the special time of day for potheads. I first heard it in '96 and I remember feeling very not-cool for not knowing what it meant when everyone else did. Now I feel stupid for never putting it together to run "those kind" of movies at 4:20 for a marketing scheme. Thanks everyone for the idea, I'll certainly use it in the future.  |  IP: Logged

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