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Topic: How to find theater closings/equipment sell outs...
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Steve Guttag
We forgot the crackers Gromit!!!
Posts: 12814
From: Annapolis, MD
Registered: Dec 1999
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posted 02-21-2009 12:01 PM
It actually looks like in 2009 film projector sales are increasing.
With Mark, he hopes it is a self-fufilling prophacy. That is, if everyone puts in digital, then everything will indeed be digital. However the reverse is true...if exhibitors cease to put in digital, then digital will be forstalled for a very long time....sooner or later, digital will make its economic justification...it is no where near that now.
The fact remains, by going 100% digital, one's annual ticket sales will not be increased...therefore, the expense is not justified. With 3D, the arguement for buying Digital 3D is to ensure one does not lose business to a competitor that bought digital 3D...it doesn't, in the long term, increase sales at the theatre level for once most or every one has a digital 3D system, no one is in an advantage anymore...again the theatre pays a lot but no increase in sales. There is just this brief bubble where those that have, get a bigger piece of the pie than those that don't. Worldwide ticket sales though...the number is not digital or 3D dependant. If the movie is good, people come...if not, they don't.
Steve
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