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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Movie titles/times on the doors
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Frank Angel
Film God
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Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 03-08-2009 06:12 AM
At least in the theatres I frequent here, they the title and starting time LED displays are still up and running....brightly. I like them.
Do they encourage screen jumping? Prossibly, but I would certainly do more than guess at that conclusion if I had to rip out equipement that I paid to have installed and which I installed presumably for a good reason. On the other side of the taking-the-signage-down-will-reduce-screen-jumping contention is the possibility that people who are intent on screen jumping are also intent on breaking the rules and are smart enough to plan it out beforehand. It's not too dificult to check the starting times either in the paper before coming to the theatre or right there at the ticket counter where all the titles, start times and theatre numbers are displayed. Should we take those down as well?
I'd investigate both contentions thoroughly. Even without investigation, my instinct tells me that taking the very convenient title displays down at the theatre's enterence is an over-reaction.
I don't run a multiplex, but if I did, I sure wouldn't rip out something I paid to install without compelling evidence for a phantom problem in order to exact an even more phantom result.
Presumably the exhibitor put in the signage for a reason, and spent a good amount of money doing so. I assume the reason was that they are an aid to customers and in general because they add to the appearance of his lobby. I don't see any counter-reasoning why he should take them down other than a hunch.
I suppose if a casual screen jumper were leaving one show and came upon a sign indicating that another film he wanted to see was starting at exactly the time he was taking his leave, yes, the theatre might wind up loosing the measely percentage they get on the ticket sale, but like every theatre manager will tell you, the percentage they loose on the ticket sale will be more than compensated for if that guy buys an extra item or two at the concessions, given he'll be sitting there for another 2 hours.
If screen jumping is a problem, it's a joint problem that affects both the distributor and the exhibitor, and the distributor to as larger a percentage as he gets from the ticket price split. Seems distribution should be contributing to the cost of removal and compensation for the signage if it really is a loss problem. Has distribution stepped up to this plate in any monetary way as of yet?
Didn't think so.
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