my profile | my password | search | faq & rules | forum home

» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Concession Per Caps? (Page 1)

This topic comprises 4 pages: 1  2  3  4

Author Topic: Concession Per Caps? Bob Jones Film Handler Posts: 47 From: Atlanta, GA Registered: Jun 2003 posted 06-03-2009 01:45 AM                     Hey Folks - Just wanted to try and get a feel on what concession caps are running these days. Looking over the published data from the annual reports of the public circuits -- it looked like 2008 was in the $3.25 range. Any thoughts? Thanks- Bob  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 06-03-2009 02:19 AM                     I've seen some below 2 bucks and some that hit well over 5 .. all depends of the market-which part of the country you're in along with what kind of manager is running that location,  |  IP: Logged James Westbrook Phenomenal Film Handler Posts: 1133 From: Lubbock, Texas, Usa Registered: Mar 2006 posted 06-03-2009 03:00 AM                     Drive-in theatres have a higher percap because they sell more food items. First-run theatres will have a higher percap because customers who can afford to get in there can usually afford to buy the large tub of popcorn and the large soda. The sub-run theatres have a lower percap, as a rule. Theatre by theatre, city by city, location by location, your mileage will vary.  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 06-03-2009 09:43 AM                        Our percap double when we started selling beer and wine;> Still only about $1.50. And percap is pretty meaningless if no one is coming to the movie.  |  IP: Logged John Henry Film Handler Posts: 7 From: Bonham, TX USA Registered: Mar 2005 posted 06-03-2009 10:36 AM                     We usually get $3.00 to $3.50 on weekends and $2.75 on weekdays.  |  IP: Logged Adam Holland Film Handler Posts: 66 From: Oak Grove, LA Registered: Nov 2007 posted 06-03-2009 06:51 PM                     Here at a single screen first run theatre in Oak Grove, La. we run a concession per cap at around $2.50 per person. However our prices are $1.50 for a Coke, $1.50 for a small popcorn, $4 for a large popcorn and $1.50 for candy.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 06-03-2009 07:06 PM                        We run around $3 to $3.25 depending on the movie.  |  IP: Logged Bob Jones Film Handler Posts: 47 From: Atlanta, GA Registered: Jun 2003 posted 06-04-2009 01:11 AM                     Thanks folks - I guess I should have been a little more specific. I was inquiring about a typical 14-16 screen multiplex in a medium-size market - with prices commensurate with a typical national circuit. Also - I thought it was interesting that somebody mentioned a Drive-In -- what are the typical per caps from Drive-Ins during the most popular times of the season. Are folking really hamburgers and fries -- or is bringing food in more of a problem? thanks  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 06-05-2009 10:10 AM                        We normally run about $4.10-$4.15. If our top movie skews toward seniors, it will dip to about $3.75. For what it's worth, here are our popcorn and drink prices Popcorn: $6.00, $5.50, $4.50, $3.50 Soda: $4.50, $4.00, $3.25, $2.75  |  IP: Logged Adam Fraser Master Film Handler Posts: 499 From: Houghton Lake, MI, USA Registered: Dec 2001 posted 06-05-2009 04:07 PM                        We are usually between $2.50-$4.00 depending on the film. First/sub run single screen in a town that has many seniors. Our prices: Popcorn: 46 oz- $2.00 85 oz. $3.50 130 oz. $5.00 Candy: Small- $1.50 Medium $2.50 Large $3.00 Pop: Small- $2.00 Med. $3.00 Large $4.00  |  IP: Logged Michael McGovern Film Handler Posts: 57 From: New Britain, CT, USA Registered: May 2008 posted 06-05-2009 08:26 PM                    My belief has always been that Per Cap is a bell curve, and once you raise your prices too high you're doing yourself more harm then good, the sales your losing due to the high prices isn't being offset by the people left who are paying the high prices. This is a lesson that the chains don't seem to understand. Regal on the whole has the highest concession prices in the industry it seems, and their popcorn and drink sizes are outrageously large, while their candy sizes are significantly smaller than everywhere else. If 7-11 can sell a 64oz Fountain Drink for a $1.75 and still make a profit, there's no reason at all that you need to charge $7 for for a 52oz drink at the movies. I know the concession stand is where we make all our money (although with the amount of advertising deals the chains have now, that may be debatable), but has anyone ever tried radically lower concession prices to see if the increase in sales leads to a higher overall profit, or am I living in la-la land? Do people simply do not care about the prices and pay them regardless? Sometimes I can't really tell. One thing I have noticed however is that the advent of 3-D Films definitely eats into concession purchases. The surcharge now raises matinee tickets by an additional 50%, so it now costs people close to 50 dollars to take the family out to the movies, when previously it could be done for 25 or less. When people are paying this much at the box office, they simply don't have the money to stop at the stand anymore, and per-caps suffer. Previously the 3-D technology was mostly relegated to larger urban areas, people had to go out of their way to get the the one AMC or one Regal that had the 3-D film, so once they got there, they knew what they were getting into price wise, so it wasn't a problem. Now that the 3-D technology is becoming more common, and theaters in less affluent areas have the projectors, this is definitely going to become a larger issue. If people have to make a day trip to get to the theater showing the 3-D film, they'll spend the money, but if they can just go to the theater down the street, they will definitely be less apt to do so.  |  IP: Logged Bob Jones Film Handler Posts: 47 From: Atlanta, GA Registered: Jun 2003 posted 06-05-2009 11:57 PM                     Good comments - thanks all -- Michael it interesting to read your take on the effects of 3D to concessions - and it makes sense. Would be interesting to see if anything has actually done more study on that.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 06-05-2009 11:57 PM                        quote: Michael McGovern If 7-11 can sell a 64oz Fountain Drink for a $1.75 and still make a profit, there's no reason at all that you need to charge $7 for for a 52oz drink at the movies. That's a completely different business model. 7-11 has 24/7 to sell their stuff; they have many other higher profit products to offset the "loss leader" sodas (and basically gasoline); and a little dumpy convenience store doesn't have near the operating expenses of a big cinema complex.  |  IP: Logged Jim Bedford Jedi Master Film Handler Posts: 597 From: Telluride, CO, USA (733 mi. WNW of Rockwall, TX but it seems much, much longer) Registered: Jun 99 posted 06-06-2009 09:12 AM                        Mike's got it. When it comes to food, the basic similarity between the movie business and convenience stores is that they are on the same planet.  |  IP: Logged Mike Spaeth Phenomenal Film Handler Posts: 1129 From: Marietta, GA Registered: Jul 2000 posted 06-06-2009 11:19 AM                        The convenience store is a bad example. You will pay $5.50-$6.00 for a stick of deodorant that you could buy at Walgreens for $2.50 or $3.00. How dare those greedy owners rip off the public like that!  |  IP: Logged

All times are Central (GMT -6:00)

This topic comprises 4 pages: 1  2  3  4

Printer-friendly view of this topic

Hop To: Select a Forum: Category: Operations -------------------- Digital Cinema Forum Film Handlers' Forum Large Format Forum Ground Level Feature Info, Trailer Attachments & REAL Credit Offsets Category: Community -------------------- Film-Yak Film Handlers' Movie Reviews The Afterlife Bob Maar's Joke-A-Thon Category: Classified -------------------- Equipment and Supplies Wanted/For Sale Help Wanted/Seeking Employment Category: System -------------------- Software Beta Testing Forum

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.