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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Fox is making life difficult for non 3D theatres
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Mike Blakesley
Film God
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Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 06-23-2009 02:14 PM
I either fold-under the 3-D section of onesheets (unless they are in frames) or I use black or white tape to cover the 3-D, depending on which looks better.
If a trailer mentions 3-D I do my best to cut out the offending part. Sometimes this takes some experimenting and granted, it makes the trailer sound/look bad but I don't care. The movie needs to be advertised and I'll be damned if I'm going to put "3-D" on the screen and then not show it that way.
I've concluded that there's no way 3-D would ever pay for itself in a small town single screen. Think about it: How many 3-D movies are there in a year? A dozen? And they are not all going to be huge hits (we already have skipped playing at least half of those films, such as "Fly Me To The Moon"). So you're down to six. If we gross $5,000 for each of those movies, we would pay about $2850 for each in film rental. Leaving $2150, which multiplied by six movies = $12,900. When you deduct all of the normal expenses out of that, and consider that the gross estimate above mentioned is pretty generous, there's no way in the world to make a monthly payment on $40,000 worth of 3-D gear on top of $80,000 worth of digital equipment.
Of course all of this goes out the window if the "VPF" deals ever kick in, but it's looking more and more like the small towns are going to get the giant shaft on that one. And I'm not considering concession profits here either, but that's going to stay the same as it is anyway, 3-D movie or not. There's also the fact that SOME people will not attend 3-D movies. Maybe they're a minority but they do exist.
I can make digital work in our particular business model and we hope to take that step in the next year or two, but no matter how I crunch the numbers, 3-D just doesn't add up. Tell me where I'm wrong.
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