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Author Topic: "Audience Appropriate" green-band trailers Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 07-02-2009 04:29 PM                        We just got an email from NATO saying that it's now possible for trailers to be "suitable for Appropriate Audiences" as opposed to "all audiences." Meaning a PG-13 trailer might be targeted at a PG-13 movie but you shouldn't play that particular trailer with a PG movie. Etc. Anyone else heard about this and what do you think about it? I think it's shaping up to be a gigantic pain, i.e. we won't be able to get "all audience" trailers when they are needed. Here's part of the MPAA bulletin on this subject: “Appropriate Audience Advertising provides the distributor of the motion picture greater flexibility to promote a motion picture in a manner that reflects its content and reaches its intended audience without exposing a significant number of young children to the advertising. Advertising that is deemed by the Advertising Administration to the suitable only for appropriate audiences contains some material that is not appropriate for all viewers, but is acceptable for the age-appropriate audiences that will be viewing it. Such advertising shall not include excessive or graphic images of violence or sex, excessive profanity, or drug usage. While some stronger content may be permitted in Appropriate Audience Advertising, not all scenes from a PG-13, R, NC-17 or not yet rated motion picture may be approved for inclusion in such advertising. Advertisements that fall into this category include certain trailers, some internet advertising, and some television and radio advertising and print promotional materials. The Advertising Administration will provide specific time, medium and venue restrictions for the placement of Appropriate Audience Advertising. Such Appropriate Audience Advertising may not be directed to audiences that contain a significant proportion of younger children.”  |  IP: Logged Dustin Mitchell Phenomenal Film Handler Posts: 1865 From: Mondovi, WI, USA Registered: Mar 2000 posted 07-02-2009 05:10 PM                     I always felt that a lot of 'green band' trailers for R and even some PG-13 movies weren't appropriate for G and PG movies anyway, despite supposedly being suitable for all audiences.  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 07-02-2009 05:31 PM                     And individual cinemas are supposed to make that call? Here it's illegal to screen a trailer rated higher than the feature screening. We've never had trailers 'approved for all audiences'. There was a big hullabaloo here many years ago (before the current rules applied) whereby a Greater Union cinema in the city was taken to task in the Sydney Morning Herald's letters to the editor for playing the trailer for 'GHOST' at a screening of 'Beauty And The Beast'. The parent objected (and rightly so) to a shot in the trailer where you see Patrick Swayzee with blood on him from where he's been killed. Not what you want little Tommy and Bessie to see when they've been promised a fairy tale.  |  IP: Logged Phil Blake Jedi Master Film Handler Posts: 558 From: esperance western australia Registered: Nov 2003 posted 07-02-2009 07:50 PM                        i remember one house here screening Emanuelle trailers on PG stuff. I guess that is why this rule was introduced.  |  IP: Logged Jonathan Althaus Master Film Handler Posts: 435 From: Bedford, TX Registered: Dec 2008 posted 07-02-2009 07:59 PM                     G or PG films with G or PG trailers, 13 and R films with 13 or R trailers is Cinemark's guideline. Even though I have no problem with Harry Potter on an R film.  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 07-02-2009 09:19 PM                     quote: Jonathan Althaus Even though I have no problem with Harry Potter on an R film. Huh?  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 07-02-2009 10:00 PM                        Our general rules are: R films: Any trailers can run PG-13: R-rated trailers can run IF the feature film is geared to an adult audience. (i.e. if the PG-13 feature is an adult-oriented movie, we have no problem running an R trailer with it, but we wouldn't run an R trailer with a PG-13 Potter film). PG: G, PG or PG-13 trailers only (and PG-13 only if they advertise a teen/kid oriented film) G: Only PG or G trailers on these movies.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 07-03-2009 01:26 AM                     If they would make green, yellow and red bands, this wouldn't be a huge pain in the ass...but you just KNOW they will make these green colored just to create problems for everyone in the industry.  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 07-03-2009 03:26 AM                     I also assemble according to Mike's guideline list above. Yet, Interesting that this list almost duplicated what we had to do at EDWARDS with our trailer assembles.  |  IP: Logged Tom Inglis Film Handler Posts: 34 From: Croydon London, England Registered: Mar 2009 posted 07-03-2009 05:55 AM                     Here in the UK all our trailers are rated by the BBFC, and therefore are subject to strict guidelines. We will NEVER show a trailer with a film that is rated lower than the trailer itself. They are all sent to us with different wraps depending on the rating...  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 07-03-2009 08:38 AM                        I was at a NATO meeting where they were talking about this as an alternative or compromise to using a yellow band for what are essentially PG-13 trailers. I still don't understand the reasoning, but the MPAA and some NATO members were dead set against the idea of a yellow band. To me the idea of a yellow band makes perfect sense because it provides a visual indication of what movies the trailer is appropriate for. And when the bands are left on the trailer, it provides a visual indication for those in the audience who are concerned.  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 07-03-2009 08:47 AM                        Just a reminder that MPAA ratings are only suggestions as to the suitability of motion pictures for children. Theatres are under no legal obligation to enforce the ratings, though there may be contractual obligations. So do what you think is best for your theatre.  |  IP: Logged Chase Taylor Expert Film Handler Posts: 175 From: Troy, Alabama, USA Registered: Mar 2001 posted 07-03-2009 09:40 AM                        Some states there are laws on the books for letting kids into R rated movies.  |  IP: Logged Chad Souder Jedi Master Film Handler Posts: 962 From: Waterloo, IA, USA Registered: Feb 2000 posted 07-03-2009 09:48 AM                     Which states? I wasn't aware it was law anywhere.  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 07-03-2009 10:07 AM                        If someone got a ratings law on the books then the MPAA fell down on the job. The ratings are owned by the MPAA and they fiercely guard their copyright. Here in Alabama many years ago the legislature tried to pass a law requiring ALL videotapes be rated (yes, that would have meant blank ones). The MPAA's lobbyist just went in and said you can't do that, we will sue you. End of that piece of legislation. Virginia used to have a law, may still, against showing a trailer for a movie a member of the audience may not be allowed to see. Never heard of it being enforced and can't imagine it standing up in court. This is not to say the MPAA doesn't imply the ratings are law (No One Under 18 Allowed In, etc).  |  IP: Logged

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