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This topic comprises 2 pages: 1 2
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Topic: Facebook Profiles for your theatres
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Justin Hamaker
Film God
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Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004
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posted 12-31-2009 04:14 PM
Scott, I don't see FB as anything but a positive. It is a free avenue to quickly get your information out to people who are often your target audience. Plus it's a way to have two way communication.
I do think some people find us through the link on our web site, but I think the majority become fans after seeing our posts on a friend's wall or as a suggestion.
Yes, a FB page does create one more thing that has to be monitored and updated, but the updates only take a few minute a week and the info can often be cut and pasted from our web site. And it only takes a moment to monitor the page looking for questions or comments.
Contrasting a FB page with other forms of media, I don't see any significant down side.
We pay about $600 a month for a newspaper ad in a paper with dwindling circulation - if not for the unconnected seniors, we would drop the newspaper completely.
We have to pay for a web presence. Updating the site with movies, images, and other information can be quite time consuming. And that's saying nothing about the amount of time that goes into programming.
For our show times recording, we have to pay for 4 incoming lines and the recording has to be updated at least twice a week. I don't know about other people, but doing this recording becomes a major pain in the ass. Plus the recording winds up generating phone calls to the theatre from people who miss the information they want or can't be bothered to listen.
We have a customer service number which rings to the theatre. It can be a great way to communicate with customers, but it also winds up being an outlet for people who are too lazy check one of our other listings. We receive most calls on this line during rush periods when we can't even answer the calls.
We offer a weekly email newsletter email through our web site. The newsletter has about double the subscribers as our FB profile, but I have no way to know how many of those emails actually get seen and how many wind up in junk mail boxes. Creating the email is a piece of cake because I have everything auto generated after entering the date and picking a theatre (our company has two theatres).
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Elise Brandt
Expert Film Handler
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Posts: 160
From: Kuusankoski, FIN/ Kouvola, Finland
Registered: Dec 2009
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posted 01-01-2010 05:20 AM
Our facebook page started out as an experiment, separated from the actual web site of the theater. Then as we did a whole new website (the old one was ok, but done by a student, cheap and... well, old. Functioning, but we wanted a bit of an upgrade) the team building it was excited about the facebook page and thought it might make a good extra if connected to the website. Which it did.
The first year in existense it generated about a hundred fans, if that. The instant the new website was online and there was a link to the FB page the number of fans began climbing steadily, and has been doing so since. Which tells me there are regular customers on FB who just didn't know there was a page in there.
We have used the FB page for promoting events like Avatar opening (I check it daily, answer any questions and such. Takes all of ten minutes) and for little treats for fans, such as ticket give-outs. We said we'd give out five free tickets to random fans when the fan number reached 500. The fan number was around 470 then and I expected to see five hundred in the next week. It took less than a day so obviously there is value in FB, it's free, takes ten minutes a day and gets people noticing us. Even if there's one more customer a day that had the idea of going to the movies tonight because I hyped up Avatar the best I could, that's 300 euros a month that wouldn't be there otherwise. For virtually nothing.
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