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This topic comprises 2 pages: 1 2
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Topic: RealD glasses minumum purchase
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 02-21-2010 12:13 AM
And what do you think that RealD does with the glasses collected/recycled/sent back?
quote: The most common 3-D glasses are made by a company called Real-D. They collect used glasses in containers outside each theater, and when those containers are full, they’re sent to a recycling center in Los Angeles, which cleans and sanitizes more than 700,000 glasses per day! Then the glasses are checked for defects, repackaged, and sent back to theaters.
Needless to say, PLENTY of reports of people opening their RealD sealed packages to find scratched glasses.
RealD has said themselves that they have already sold over 100 million pair of glasses. At $.65 cents each ... you do the math.
If they recycle, they probably can get the cost down from around $.20 cents it costs them to make to $.10.
I don't know if you are forced by RealD's agreement to supply glasses per-ticket purchased from them, etc. But if not, my suggestion, is to sell the glasses as a SEPARATE item from the ticket for, say $1 (not shared with the distributor, this is a separate sale from the ticket), and if a customer brings his own pair, then he saves $1. Or talk to Master Image, who makes compatible glasses, explain to them you are using RealD and how much they can get you glasses for.
That's real recycling, cost control, etc. Plus extra profit for the theater: every time a 3D glassses is sold, around $.40 cents is made in profits. Sell them at the consession stand as well as in the box office, btw, in case someone wants to replace a pair mid-show, etc.
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