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Author Topic: 3D Per Capitas Jonathan M. Crist Jedi Master Film Handler Posts: 531 From: Hershey, PA, USA Registered: Apr 2000 posted 03-09-2010 11:15 AM                     Well its was bound to happen. Paramount has issued an edict for "Train Your Dragon" that there will be a mimimum per capita charge intended to effect those 3D houses which aren't charging enough additional "event pricing" or whatever euphasmism the additional upcharge is called. Antitrust law forbids a distributor from telling a theatre owner what to charge but does not prevent a distributor from imposing whatever minimum charges to the theatre owners that it desires.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 03-09-2010 11:35 AM                        Per capitas are nothing new.  |  IP: Logged Julio Roberto Jedi Master Film Handler Posts: 938 From: Madrid, Madrid, Spain Registered: Oct 2008 posted 03-09-2010 11:49 AM                    Yeah. Warner has been doing per capita a lot around here too. On all films (i.e. 2D)  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 03-09-2010 12:17 PM                        Has there ever been a 3D surcharge at any point in the history of the medium, or is this new to the recent revival? Are any theatres showing 3D without a surcharge?  |  IP: Logged Daniel Schulz Master Film Handler Posts: 387 From: Los Angeles, CA USA Registered: Sep 2003 posted 03-09-2010 01:39 PM                        FWIW so far I've never paid a 3D surcharge in the Los Angeles area.  |  IP: Logged Mark J. Marshall Film God Posts: 3188 From: New Castle, DE, USA Registered: Aug 2002 posted 03-09-2010 01:46 PM                    Correct me if I'm wrong, but didn't it all start as a "D-Cinema surcharge" (Pre-3D)?  |  IP: Logged Julio Roberto Jedi Master Film Handler Posts: 938 From: Madrid, Madrid, Spain Registered: Oct 2008 posted 03-09-2010 05:45 PM                    quote: Scott Norwood Has there ever been a 3D surcharge at any point in the history of the medium, or is this new to the recent revival? Are any theatres showing 3D without a surcharge? As far as I know, during the 80's it wasn't usual (at all) to charge a "3D surcharge" for the 3D films and the paper glasses, valued at <$0.50 of the time, were given free to the audience at a loss, usually picked up by the distributor of the film. I think the same happened during the 3D of the 50's, but I don't know first hand. A widespread 3D surcharge during the 00's is, AFAIK, a "new trend". I don't even think it was common for Imax theaters during the 90's to charge different amounts for a film in 3D from the price of a 2D one. At least several theaters I went to charged the same for all the shows (except matinees, specials or whatnot, but not consistently charging more for 3D shows over 2D ones). I think the studios don't care about the 3D at all, point in case their converting films randomly to fake-3D instead of shooting in real 3D, and they know the public will soon grow tired of it, but 3D gives them an excuse to ask ("force") theaters to charge a premiun they can get a cut of.  |  IP: Logged Dustin Mitchell Phenomenal Film Handler Posts: 1865 From: Mondovi, WI, USA Registered: Mar 2000 posted 03-10-2010 02:43 AM                     Mark, Carmike has never charged extra for digital presentations, just digital 3D presentations. Surcharges are here to stay folks, at least until there is a huge (or series of huge) 3D flops*. *Yes, I know there have been several 3D movies that have done so-so; what I'm talking about is a movie that should be huge but ends up tanking.  |  IP: Logged Mark J. Marshall Film God Posts: 3188 From: New Castle, DE, USA Registered: Aug 2002 posted 03-10-2010 07:26 AM                    I'm talking WAAAAY back - when Attack of the Clones was out. Didn't it cost more to go to the DLP shows? I thought it did.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 03-10-2010 10:54 AM                        At the Carmikes in this area, prices went up about 50 cents when they went digital, but the prices might have gone up anyway.  |  IP: Logged Todd McCracken Master Film Handler Posts: 263 From: Northridge, CA, USA Registered: Mar 2008 posted 03-10-2010 11:02 AM                    This might have to do with the fact that most 3D houses in the US are RealD systems and they have a cost per play out model to their contract.  |  IP: Logged

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