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This topic comprises 2 pages: 1 2
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Author
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Topic: Newspaper advertising-movie listing
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David E. Nedrow
Master Film Handler
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Posts: 368
From: Columbus, OH, USA
Registered: Oct 2008
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posted 05-15-2010 03:27 PM
I'm not sure if any of the movie theatres in Columbus advertise 7 days a week any more. I think, beyond a couple of studio sponsored ads during the week, most of them only do Fri/Sat/Sun. And even then, they only list the shows for those days. We list our whole week in our weekend ads.
I think, depending on the film, newspaper advertising isn't much of a return for us. Once our obligation is up, we'll probably drop the contract and just do ad-hoc. Basically, newspaper ads for films targeted at those over 45, and online only for anything else. AMC has stopped advertising altogether in the Columbus newspaper. I think they have 72 screens here. Given that their primary audience is the under 30's, I don't think the lack of newspaper ads is hurting them. Most of their audience is getting showtimes via mobile phones.
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